Thirty years ago this week, we introduced New Coke with no shortage of hype and fanfare. And it did succeed in shaking up the market. But not in the way it was intended. Safe to say, from this vantage point, that New Coke taught The Coca-Cola Company some …
Doctor. Mango Farmer. Businesswoman. Engineer. Artisan. Chef. When children dream of who they’ll be in the future, there is often an unmistakable influence of the inspiring women in their lives. These women are their grandmothers, mothers, aunts, cousins …
Coca-Cola grant funds “Troops for Fitness” program at Rec Centers Detroit, April 23, 2015 - Today, the City of Detroit Recreation Department joined Coca-Cola and the National Recreation and Park Association (NRPA) to unveil Coca-Cola Troops for Fitness ( …
When The Jetsons first aired, the Food-a-Rac-a-Cycle, a contraption that dispensed dinner at the touch of a button, was nothing but a futuristic fantasy. Flash forward a few decades, and time-pressed shoppers can now replenish laundry detergent, cat food …
Phil Mooney half-jokingly says the summer of 1985 was the only time during his 36-year career with The Coca-Cola Company when he was reluctant to tell people who he worked for. "Those 79 days felt like an eternity,” recalls Mooney, who retired as …
Chief Technical Officer The Coca-Cola Company Dr. Ed Hays leads the Technical Function for The Coca-Cola Company. The key areas within Technical are Coca-Cola Freestyle, Commercial Products Supply, Flavor Manufacturing & Supply, Global Sustainable …
Don Keough was a hugely influential executive who helped shape Coca-Cola as it is today. Keough, who died on Feb. 24, was involved in many pivotal events during his long career. But no incident was bigger and more challenging than the ill-fated launch of …
Harold Burson’s role in the infamous New Coke launch began when his phone rang a few days after Christmas 1984. “He called me at home, which was very unusual,” the co-founder of what is today the world’s largest public relations firm, Burson-Marsteller, …
In the early days of Coca-Cola, when the beverage's popularity began to boom, the company needed to fend off an army of copycats shamelessly nicking the brand's name, logo and overall aesthetic. In 1915, The Root Glass Company in Indiana responded …
Surrounding yourself with the planet’s natural beauty is one of the best ways to celebrate Earth. Here in the United States, there are lots of unique landscapes that our planet offers that also serve as a wonderful reminder as to why protecting our planet …
The United States of America is blessed to be home to a variety of incredible national parks. Some parks attract visitors with majestic mountains, valleys and rivers while others offer out of this world flat, dry, desert like landscapes. All however, …
Implementation of 21st Century Beverage Partnership Model in U.S. Continues Significant Step Toward Refranchising Half of Company-Owned U.S. Bottler-Delivered Volume by the End of 2017 ATLANTA – April 22, 2015 – The Coca-Cola Company today announced that …
Reported net revenues grew 1% and organic revenue grew 8% Gained global value share in nonalcoholic ready-to-drink beverages Cash from operations increased to $1.6 billion Maintain underlying full-year currency neutral growth expectations Reported EPS was …
I am continuously amazed at the dynamism and immense growth opportunities present throughout the Asia Pacific region. I was reminded of this fact once again when I had the privilege this week to participate in the World Economic Forum on East Asia in …
Helping mobilize communities around environmental issues is a challenge the world over. The Global Shapers Community, an initiative launched by the World Economic Forum, helps engage young leaders to lead positive change and use innovative approaches to …
Whether on Earth Day or all-year-long, there are many ways you can get involved with keeping your water clean, protecting animal habitats, and more. Here is a list of very doable things you can do to start helping today. The City of Refuge team …
When did Harley-Davidson, the Coca-Cola bottle and a piglet join forces for a key historical moment? Before we get there, we have to go back to the birth of H-D and motorcycle racing. Harley-Davidson sold its first motorcycle in Milwaukee in 1903. Within …
New Year, New Look, Next Level Building upon last year’s success, Coca-Cola is set to continue its partnership with Riot Games, creator of the game League of Legends (LoL). For 2015 the goal is to take the partnership to the next level, increasing the …
SHANGHAI, April 17, 2015 – Coca-Cola China today announced its intention to make a cash offer to acquire 100 percent equity interest of Xiamen Culiangwang Beverage Technology Co., Ltd., a producer of plant-based protein drinks sold in China. The company is …
W Hotels Worldwide is partnering with global music artist and entrepreneur will.i.am and Coca-Cola to bring the EKOCYCLE™ brand to its rooms worldwide. Rolling out into W Hotels in North America first with global properties to follow, each king-size sheet …
