How to Select a Press Release Service
I get asked all the time how to choose a press release distribution service. First I suggest defining your goal. If your goal is merely to increase SEO then you are cutting yourself short. PR can do so much more.
Not only can you get the word about your new product or service but if crafted right, you can establish yourself as an expert in your field. Reporters are constantly looking for new sources of information and reliable experts they can quote in their articles.
With that in mind, selecting a PR service that fits your exact niche is the best way to go even if that means a smaller distribution pool. I have clients that tell me they used that other “brand-named PR distribution service” and even though the distribution was huge, they didn’t get the results they wanted. They made the switch to a smaller highly refined distribution channel and they are getting the results they want.
Not only can you get the word about your new product or service but if crafted right, you can establish yourself as an expert in your field. Reporters are constantly looking for new sources of information and reliable experts they can quote in their articles.
With that in mind, selecting a PR service that fits your exact niche is the best way to go even if that means a smaller distribution pool. I have clients that tell me they used that other “brand-named PR distribution service” and even though the distribution was huge, they didn’t get the results they wanted. They made the switch to a smaller highly refined distribution channel and they are getting the results they want.
Welcome to my blog. I founded EIN News in 1995 and have been developing our news media products ever since. I'd like to share with you some of the success stories, important facts, random thoughts and useful tips that have helped us stay on top for almost 20 years.
