BThrifty Files Lawsuit Seeking Class Action Certification Against Comcast
And Comcast Spotlight Damages Could Be Many Millions Of Dollars
/EINPresswire.com/ New Haven, CT - February 13, 2012 -- Comcast Spotlight starting in 2002 and up until at least 2009 offered and sold to advertisers what they call their "40 insertable networks". Comcast claimed that an advertiser could choose any of the "select 40" networks to have their commercial aired in all regions simultaneously. BThrifty in accordance with their normal internal audit practice of Comcast's "Affidavit of Performance" discovered certain cable networks were NOT insertable.
A Comcast representative eventually acknowledged one. In a lawsuit filed against Comcast, pending in the Connecticut Superior Court, it is alleged that Comcast did not, in fact, have full insertable capability for certain networks. We believe there may be several thousand advertisers that were charged for commercials that did not run in all regions. BThrifty expressed concern that to date Comcast may not as yet have notified any of their advertisers or Ad agencies of this situation. BThrifty believes that the total overcharges as a result of the alleged failure to provide full insertability could amount to many millions of dollars.
To keep informed follow us on twitter @bthriftylawsuit.
Contact Information:
Robert Errato
Phone: 203-691-1536
website: www.bthrifty.com
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/EINPresswire.com/ New Haven, CT - February 13, 2012 -- Comcast Spotlight starting in 2002 and up until at least 2009 offered and sold to advertisers what they call their "40 insertable networks". Comcast claimed that an advertiser could choose any of the "select 40" networks to have their commercial aired in all regions simultaneously. BThrifty in accordance with their normal internal audit practice of Comcast's "Affidavit of Performance" discovered certain cable networks were NOT insertable.
A Comcast representative eventually acknowledged one. In a lawsuit filed against Comcast, pending in the Connecticut Superior Court, it is alleged that Comcast did not, in fact, have full insertable capability for certain networks. We believe there may be several thousand advertisers that were charged for commercials that did not run in all regions. BThrifty expressed concern that to date Comcast may not as yet have notified any of their advertisers or Ad agencies of this situation. BThrifty believes that the total overcharges as a result of the alleged failure to provide full insertability could amount to many millions of dollars.
To keep informed follow us on twitter @bthriftylawsuit.
Contact Information:
Robert Errato
Phone: 203-691-1536
website: www.bthrifty.com
###
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