Cloud Ratings has initiated research coverage of the Call Tracking category. Ranked vendors included 800.com, CallRail, CallSource, CallTrackingMetrics, Convirza, Infinity, Invoca, Marchex, Phonexa, Ringba, and WhatConverts.

SAN DIEGO (PRWEB) May 10, 2023

Cloud Ratings has initiated research coverage of the Calll Tracking Software category.

Ranked vendors included 800.com, CallRail, CallSource, CallTrackingMetrics, Convirza, Infinity, Invoca, Marchex, Phonexa, Ringba, and WhatConverts.

Over 4,000 customer ratings (inclusive of vendor-supplied Net Promoter Score - or NPS - data) factored into the Call Tracking Software category assessment.

Chart Quadrant Summary:

(Presented Alphabetically by Quadrant)

Leaders - High Market Adoption + High Customer Ratings:

• CallRail
• Infinity
• Phonexa

Market Excellence - High Market Adoption:

• CallSource
• Invoca
• Marchex

Product Excellence - High Customer Ratings:

• 800.com
• CallTrackingMetrics
• Ringba
• WhatConverts

Challenger - Market + Customer Validation:

Notable Vendor:

The full report is available at: https://cloudratings.com/call-tracking-software/

Defining Call Tracking Software:

Call Tracking Software enables businesses to track and record incoming phone calls. This software uses unique phone numbers or call forwarding technology to monitor and record calls, giving businesses valuable insights into how their marketing efforts are driving leads and conversions.

Call tracking software is commonly used by businesses of all sizes and industries to gain insights into customer behavior and improve their sales and marketing strategies. Businesses can optimize their advertising spend and improve the overall customer experience. It can also provide valuable data on caller demographics, call duration, call sources, and call outcomes, which can help businesses make data-driven decisions to improve their operations and customer experience.

Commentary:

"Inbound call tracking software is a key tool for marketers measuring ad spend effectiveness," commented Matt Harney, Founder of Cloud Ratings. "Our initiation of coverage of Call Tracking Software provides another resource - like our coverage of Direct Mail Automation Software and Virtual Event Software - for marketers on their software buying journey."

About Cloud Ratings:

Cloud Ratings is a customer outcomes-focused, data-driven software research analyst firm. We exist to allow organizations to make more confident, lower-risk software purchasing decisions.

Built upon investigative customer interviews, our True ROI Reports quantify and provide 3rd party validation of a software product's business value.

Our Cloud Ratings Category Report research methodology combines user reviews with verified vendor data to impartially identify leading software products.

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