TORONTO, March 10, 2023 /CNW/ - Newsrooms everywhere are grappling with the challenge of connecting with and engaging audiences that exist at the margins of traditional news media consumption. How do we bring these underserved audiences – including young people, racialized communities, news avoiders and news detractors – to trustworthy news sources? What can journalists and news organizations do to meet the critical information needs of all members of their communities?

We Can't Keep Doing Things the Same Way: Next-Generation and Underserved Audience Development, March 23 at 1 p.m.

At the next free CJF J-Talk Live, "We Can't Keep Doing Things the Same Way," on Thursday, March 23 at 1 p.m. EDT, the Canadian Journalism Foundation (CJF) will bring together journalists and editors with demonstrated success at reaching and fostering relationships with new and underserved communities. Participating in the panel discussion are Juleyka Lantigua, founder and CEO of LWC Studios, Phoebe Connelly, director of Next-Generation Audience Development at The Washington Post and Priyanka Vora, Director, Audience at Axios. Rebecca Zamon of The Globe and Mail will moderate.

"Reaching and cultivating new and underserved audiences represents not only a strategic necessity, but also a moral imperative for trustworthy journalism," says Kathy English, CJF Board Chair. "When we fail to connect with audiences, we lose the opportunity to create understanding and build community.

"Tried-and-true approaches to audience development have left gaps that have an impact on audience trust. It's time to try doing things differently."

The free webcast is 60 minutes: 45 minutes of moderated conversation, followed by 15 minutes of audience Q&A.

For full speaker biographies, visit the CJF J-Talks Live event page.

This free virtual event is part of the CJF's J-Talks Live program that explores pressing journalistic issues.

The CJF thanks the generosity of exclusive J-Talks Live series sponsor TD Bank Group and in-kind supporter Cision.

Cision is the exclusive distribution partner of the CJF.

We Can't Keep Doing Things the Same Way: Next-Generation and Underserved Audience Development
DATE: Thursday, March 23, at 1:00 p.m. EDT
Register now
#JTalksLive

About The Canadian Journalism Foundation

Founded in 1990, The Canadian Journalism Foundation promotes, celebrates and facilitates excellence in journalism. The foundation runs a prestigious awards and fellowships program featuring an industry gala where news leaders, journalists and corporate Canada gather to celebrate outstanding journalistic achievement and the value of professional journalism. Through monthly J-Talks, a public speakers' series, the CJF facilitates dialogue among journalists, businesspeople, academics and students about the role of the media in Canadian society and the ongoing challenges for media in the digital era. The foundation also fosters opportunities for journalism education, training and research.

SOURCE Canadian Journalism Foundation