Boxoffice helped The Cinema Foundation build online technology for National Cinema Day just ten days before its launch.

LOS ANGELES, CA, UNITED STATES, September 8, 2022 /EINPresswire.com/ -- On September 3rd, the nation celebrated its first-ever National Cinema Day thanks to The Cinema Foundation, the non-profit arm of the National Association of Theater Owners (NATO). Over 3,000 theaters across the U.S. participated in the celebration by selling tickets for just $3.

Considering Labor Day weekend’s history for the cinema industry, the 8.1 million turnout during National Cinema Day was a welcome about-face for theaters across the U.S. But making National Cinema Day a reality didn’t happen just like that. With more and more ticket sales taking place online, The Cinema Foundation knew they’d have to meet moviegoers exactly where they were at—on the internet. That meant developing an online platform where audiences could find showtimes for over 3,000 participating theaters. That’s a lot of data to manually harvest and host on a website that needed to be developed in just over a week. So, The Cinema Foundation reached out to The Boxoffice Company President, Stan Ruskowski, and SVP of Boost, Scott Hanlon, to help the foundation build the online technology just ten days before its launch.

The results speak for themselves. According to Comscore, the preliminary box office data showed that returns for National Cinema Day totaled $23.4 million, a 9% higher figure than the previous Saturday—even with discounted admissions. Boxoffice data showed that more tickets were sold for National Cinema Day than for the entire week prior and 30% more than for Top Gun: Maverick’s opening day. While 85% of tickets are usually sold on the day of, a majority of The Boxoffice Company's cinema partners saw 70% of their ticket sales online in the days leading up to the event, meaning that the higher the anticipation, the more likely moviegoers are to plan ahead.

"Our company's products are known for their automation thanks to integrated data, which gives our cinema partners greater ease and flexibility," said Ruszkowski. "It was an even greater honor to see our tools used on an industry-wide scale. The outstanding results reinforce the power of the big screen, of community through moviegoing, and the values at the very nexus of what we provide and will continue to provide every cinema exhibitor. We’re grateful to be bringing audiences together from search to seat, and we want to help you."

Visit The Boxoffice Company website to find out how their products are driving box office revenue for cinemas around the globe.

Anthony Sorrells - Yager
The Boxoffice Company
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