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Center for Plain Language Announces 2022 ClearMark Award Winners

Orange outline of an illuminated light bulb with a light blue outline of a brain inside the lightbulb. The words ClearMark Awards are below the lightbulb.

ClearMark Awards Logo

A section of the Grand ClearMark winning entry which shows illustrated images of a person with intellectual disabilities going with their family member who is also their caregiver,  to get a COVID-19 vaccination. There is a section for the person with int

Part of the booklet created by CommunicateHealth and RTI International, COVID-19 Materials for People with Intellectual and Developmental Disabilities and Care Providers

Two communication speech bubbles, one blue and one green, overlapping to show understanding has occurred between the people communicating.

Center for Plain Language Logo

CommunicateHealth, Inc. and RTI International Take Home Top Prize

The number of entries shows an increasing number of people and organizations are both demanding and benefitting from plain language.”
— Center Chair Barbra Kingsley
RICHMOND, VIRGINIA, USA, July 22, 2022 /EINPresswire.com/ -- The winners of the Center for Plain Language’s 12th annual ClearMark awards were announced Tuesday, July 19th. The ClearMarks recognize the best in plain-language communications—in English, French, and Spanish—from government agencies, nonprofit organizations, and private companies in North America.

Jennifer Khurana, current Center board member and chairperson of the Canadian Human Rights Tribunal spoke to attendees about the significant role plain language plays in creating access and justice for all. This theme was reflected in entries focused on clarifying complex information people receive from government, legal, financial, healthcare, and other services.

“Nearly 100 entries were reviewed by 20 volunteer judges who are plain language experts,” said Center Chair Barbara Kingsley. “The number of entries shows an increasing number of people and organizations are both demanding and benefitting from plain language.”

Entries were evaluated on how quickly and easily someone could:
-Find what they need
-Understand what they find
-Act on that understanding

Each year the judges honor one entry with the Grand ClearMark Award. This year’s winner was CommunicateHealth, Inc. and RTI International’s entry, COVID-19 materials designed for people with intellectual and developmental disabilities and their care providers. The judges praised this entry for using descriptive graphics, engaging activities, and wording even extremely low-literacy readers can understand. This entry made a noticeable and unmistakable commitment to communicating clearly with those who need it most.

View the winning entries.



2022 ClearMark Award Winners

Apps
My ALS Decision Tool ™; The Les Turner ALS Foundation with CommunicateHealth, Inc.

Before & After - Digital
Safe to Sleep® SIDS Awareness Month 2021; Palladian Partners

Before & After – Print
Health-literate lung cancer screening materials; Health Literacy Media & LUNGevity Foundation

Blog Posts and Summaries
GAO “Pilot Highlights”; U.S. Government Accountability Office

Emails and Newsletters
COVID Vaccine Scheduler Email; Tonic by Highmark Health

French Language
Le lymphome hodgkinien; Plainly Speaking

Forms, Applications and Statements
Rocket Mortgage Purchase Application Content Optimization; Rocket Design

Longer brochures (more than 20 pages)
AHN Cancer Institute – Patient Journey Guide; Tonic by Highmark Health

Mailed Materials
HPO Letters – Coordination of Benefits; Tonic by Highmark Health

Posters, Charts, Fliers
Still Going Strong; Centers for Disease Control and Prevention (CDC) & Brunet-Garcia Advertising

Shorter brochures (less than 20 pages)
COVID-19 Materials for People with Intellectual and Developmental Disabilities and Care Providers; CommunicateHealth, Inc. & RTI International

Spanish Language
A Dengue Vaccine Poster; Centers for Disease Control, Division of Vector-Borne Diseases

Websites
Welcome to the Plan; BC Pension Corporation

Grand ClearMark Award Winner
COVID-19 Materials for People with Intellectual and Developmental Disabilities and Care Providers; CommunicateHealth, Inc. & RTI International

Naomi Andrews
Center for Plain Language
+1 918-955-5372
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