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Consumers seek sustainable products, but may not be willing to pay the price

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AMC Global Sustainability Study

AMC Global’s ongoing research shows many consumers want sustainable products but price remains the top consideration when making a purchase decision

BLUEBELL, PA, USA, June 30, 2022 /EINPresswire.com/ -- AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) conducted the latest wave of their ongoing consumer behavior study to discover preferences and perceptions regarding product sustainability.

Results revealed that while many want sustainably produced and sourced products, price remains the top consideration when making purchasing decisions. Consumers believe that these products are more expensive than their mainstream counterparts, and recent inflation and price increases are making affordability a key concern. A high percentage of respondents say that it is hard to tell which brands are sustainable and which are not, and many look to trusted retailers and product packaging to help guide them.

Key findings from the latest study:

- Seventy-two percent of respondents indicate that they believe brands that provide sustainable products are more expensive than brands that are less sustainable.

-While 43% of people believe that it is worth it to pay more for sustainable products, 66% say they can’t afford to do so due to recent price increases across the board.

- Sixty percent of people say it is hard to tell whether or not a product is sustainable, but many (47%) trust the stores they shop at to provide sustainable options and 40% look to the product’s packaging to inform them.

- An even split exists between those who will buy sustainable brands whenever possible (45%) and those who will always choose the least expensive option (45%).

A complete representation of the “Importance of Sustainability” can be found here. Data was collected earlier this week from n=1,000 U.S. general population consumers over age 21.

New results and findings will be released in Q3 of 2022. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior. Contact Michelle Andre at michelle@andremktg.com for more information.

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About AMC Global
AMC Global are the experts in product launch, with an innovative suite of tools that span the full product lifecycle. The company’s proprietary PFU™ (Purchaser Follow-up) tool, was developed early on to capture insights from real purchasers of new or restaged products immediately following launch. This solution set the stage for the development of numerous tools, some with exclusive patents, to help brands optimize products for launch and deeply understand purchaser and shopper perspectives. The AMC Global team prides itself on the fact that clients consider them true strategic partners, brought in to help their teams forward-think and stay on the cutting edge of analytics and insights. The company is headquartered in Blue Bell, PA. www.amcglobal.com

About OpinionRoute
‍The market leader in Insights Process Management, OpinionRoute is an innovative firm focused on helping clients succeed in the rapidly evolving market research industry. Headquartered in Cleveland, Ohio, we are passionate about data quality and doing things the right way. Our research-first solutions are designed specifically to improve insights. For more information, please visit www.opinionroute.com.

Michelle Andre
AMC Global
+1 415-577-8634
email us here