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WardsAuto Names Wards 10 Best User Experiences for 2021

Winners to be Honored November 17 at Automotive Tech Week

SOUTHFIELD, MICHIGAN, UNITED STATES, November 4, 2021 / -- WardsAuto has unveiled the annual Wards 10 Best User Experiences (UX) winners for 2021, and for the first time ever, not one, but two triple crowns were awarded to the same automaker – Ford Motor Company.

Two premium SUVs, two compact cars, three battery-electric vehicles, a high-end pickup truck, a stunning German luxury sedan and a minivan with throw pillows make up the 2021 Wards 10 Best UX list, demonstrating that a great user experience must cross all vehicle segments.

Six Wards judges assess the user-friendliness of technology onboard such as touchscreens, smartphone pairing, voice-control navigation, head-up displays and the effectiveness of driver-assistance technologies, including adaptive cruise control and blindspot monitoring.

A key question the judges seek to answer with each vehicle evaluated is: Are controls and infotainment menus intuitive and easy to use, or are they a source of frustration that leave drivers and passengers overwhelmed and irritated?

2021 Wards 10 Best UX Winners (listed in alphabetical order):

• Cadillac Escalade
• Chrysler Pacifica
• Ford F-150
• Ford Mustang Mach-E
• Honda Civic
• Hyundai Elantra
• Jeep Grand Cherokee L
• Mercedes-Benz S-Class
• Polestar 2
• Volkswagen ID.4

Wards judges evaluated 33 vehicles over the summer, and to be eligible for testing, vehicles must have all-new or significantly upgraded UX features. Because of the inherent overlap between the two competitions, the same 33 nominees that were evaluated for Wards 10 Best Interiors were scored at the same time for Wards 10 Best UX.

Landing on both lists this year are the Honda Civic, Jeep Grand Cherokee L and Mercedes-Benz S-Class, in addition to the Ford F-150 and Mustang Mach-E.

“The vehicles evaluated for UX this year brought an abundance of surprise and delight features, such as easy-to-use infotainment systems, graphically brilliant screens, high-speed connectivity and a wide array of ADAS technology,” says Tom Murphy, Managing Editor of WardsAuto.

“And for the first time ever, we had not one, but TWO triple crowns by the same automaker – Ford,” adds Murphy. “It’s great to see automakers covering all the bases: propulsion, interiors and the user experience.”

Wards 10 Best UX winners will be honored during the Wards 10 Best UX award ceremony on November 17 at Informa Tech Automotive Group’s Automotive Tech Week. The event will take place at Suburban Collection Showplace in Novi, Michigan. Winning vehicles will be on display throughout the exhibition hall for attendees to jump in and experience the technology which landed each vehicle a spot on the 2021 Wards 10 Best UX list. Learn more about the event and book your ticket by visiting All members of the press are subject to free attendance.

WardsAuto is a world-leading provider of automotive editorial, insights, and analysis, having served the industry's information needs for more than 90 years. A Southfield, MI-based Informa Tech business, WardsAuto provides a forward-looking perspective on all aspects of the automotive business, from the tech center to the plant floor to the showroom. As a part of our parent organization, Informa Tech, our mission is to bring together the entire ecosystem of those in technology and automotive to accelerate the future of our industries. Subscribe to WardsAuto by visiting

Informa Tech Automotive Group is the trusted voice and knowledge resource for the leaders of the fast-paced digital automotive revolution. Combining the research expertise of Wards Intelligence, the reach and community of WardsAuto, and the connection and event power of TU-Automotive, our trusted brand pillars provide expert direction with unrivaled opportunities for the leaders, innovators, and stakeholders who are developing strategies for a competitive edge in the industry. Our offerings include eNewsletters, industry events, subscription services, consulting, data and insights, marketing services, and more. To learn more about Informa Tech Automotive Group, visit

Alexa Madden
Informa Tech Automotive Group
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