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Judges pick Moasure as hottest startup at ShowStoppers® LaunchIt at CES® 2019

Eighth edition of ShowStoppers® LAUNCHIT, Official event for Eureka Park exhibitors, pitches the most-investable ideas, entrepreneurs, companies

AUSTIN, TEXAS, USA, January 8, 2019 / -- WASHINGTON, D.C. and AUSTIN, TX., 8 Jan. 2019 — Angel investors and venture capitalists named Moasure the hottest startup to take the stage at ShowStoppers® LAUNCHIT, the eighth-annual official “pitch” event for startup companies that exhibit at Eureka Park during CES® 2019.

Based in Warwick, United Kingdom, Moasure is building the future of measuring. Moasure’s patented technology uses motion to make measurements, leveraging inertial sensors and a proprietary algorithm to deliver an innovative new way to measure. The Moasure One is an all-in-one compact tool for measuring in 1D, 2D and 3D, diameter, circumference, angles and levels. An app for smartphones measures boxes, large areas, cable runs, curves and arcs, irregular shapes, and more.

“ShowStoppers LAUNCHIT” is a 2019 CES Media Day Power Session that took place Monday, January 7, 2:30-4:30 p.m. at Mandalay Bay, one day before the CES show floor opens.

As the winner, Moasure will meet with more than 1,300 journalists expected to attend ShowStoppers @ CES, the press event that takes place Tuesday, January 8, at the Wynn Hotel in Las Vegas.

Working with the Consumer Technology Association, which produces CES, ShowStoppers LAUNCHIT helps entrepreneurs and startups raise early seed capital by selecting from the more than 1100 young, innovative, transformative and entrepreneurial startups that exhibit in Eureka Park, a marketplace within CES where retailers, venture capitalists, manufacturers and others will find entrepreneurs launching new products, services, apps and ideas.

Moasure was one of 12 finalists – including consumer products, Fintech, medical devices, transportation and electronics/instrumentation startups from seven countries:

• FenSens – San Francisco, CA., USA -- The world's first wireless parking sensor and app. An affordable upgrade for any car. Installs in less than five minutes, no wires, and hands-free app.
• Loop Earplugs – Antwerp, Belgium -- An earplug for music that reduces decibels and looks fantastic. Available in five hot colors, Loop lets wearers avoid tinnitus without looking like a dork.
• Mitte – Berlin, Germany -- The first of its kind smart home water system that turns any water into mineral water.
• Padrone – Zug, Switzerland -- A beautiful ring replacing the computer mouse and turning into the 'mouse' and 'keyboard' for augmented reality for office.
• Pigzbe – London, United Kingdom – A ˜piggy-wallet™” that teaches children ages 6+ the building blocks of modern money management.
• QT Medical Inc. – Torrance, CA., USA -- Better health care by innovation.
• Tempdrop – Kfar Saba, Israel -- A sleeping temperature sensor, app and web dashboard that allows women to accurately track their cycles without waking up.
• Waverly Labs – New York, NY, USA -- At the convergence of speech translation and wearable technology, developing Pilot, the world's first smart earpiece language translator.
• Waycare – Tel Aviv-Yafo, Israel -- AI-driven mobility solutions for smart cities.
• WeatherCheck – Louisville, KY., USA -- Exclusive premise-specific monitoring for severe weather damage, 24/7/365, with automatic notification and documentation to support insurance claims.
• Y-Brush – Lyon, France -- Automatically deep cleans your teeth the way dentists recommend in just 10 seconds.

This year’s judges were:

• Nicholas Zaldastani, managing director, Zaldastani Ventures and a Mentor Capitalist leveraging his venture capital and serial entrepreneurial experiences.
• Marita McGinn, manager of hardware products, Indiegogo, an international crowdfunding platform.
• Philippe Wieczorek, directeur du groupe Logiciel - Minalogic innovation cluster. Based in Grenoble, France, Minalogic is a global innovation cluster for digital technologies in the Auvergne Rhone-Alps Region that brings together more than 400 members, a vast majority of SMEs (80%), large corporations (15%) and startups; 12 research centers and universities; 15 local government agencies, 16 economic development organizations, banks and private investors.
• Sharona Justman, a businesswoman known for connecting companies and leaders to align in creating rich opportunities for business. She co-founded STEP Strategy Advisors, an advisory firm focused on technology and consumer products, providing strategic planning and acquisitions advisory to facilitate expanding the growth of companies through market entry expansion planning and execution.

About CES®
CES® is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years -- the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)™, it attracts the world’s business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at and on social.

About Consumer Technology Association:
Consumer Technology Association (CTA)™ is the trade association representing the $398 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best-known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

About ShowStoppers:
Now in its 25th year, ShowStoppers is the global leader in producing press and business events spanning the US, Europe and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand, and open new markets. ShowStoppers produces events at CES, Mobile World Congress and Mobile World Congress Americas, among others; and official press events at CES, CE Week, IFA and NAB.

For questions relating to the ShowStoppers LAUNCHIT event, contact Dave Leon, director of sales, +1-845-638-3527.


Justin Siraj
Senior Coordinator, Event Communications, Consumer Technology Association (CTA)™

Steve Leon
Partner, ShowStoppers®

Steven Leon
+1 310-936-8530
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