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Brand Managers at Top Pharmaceuticals Select for iVA Projects

Customized Digital Technology Project Platform Lands Prominent Early Adopters within Months of Release was developed to provide solutions to challenges that digital project managers face every day. When you approach technology that way, it’s not difficult to find early adopters.”
— Pierre De Guzmen
PLEASANTON, CALIFORNIA, UNITED STATES, December 27, 2017 / -- Within 6 months of launching, Brand and Marketing Managers at 4 of the top 20 Pharmaceutical Companies successfully deployed the application to streamline the development of Interactive Visual Aids (iVAs) used to educate healthcare providers on life saving treatments, announced Entatio Inc.

Throughout the Life Sciences, it has become common to use specialized Interactive Visual Aids (iVAs) to deliver key scientific findings to physicians in offices, at conferences and events, as well as through web portals. While managing development and localization projects for more than 30 of these digital media assets for Novartis/Alcon through spring and summer 2017, management consultants and developers associated with Entatio Inc. identified critical areas where the combination of custom technology and revised management processes reduced costs and project timelines. This led to the creation of the Platform. In the 6 months since making the technology available across the Life Sciences, brands at 4 of the top 20 Pharmaceutical Companies have signed on as early adopters.

Of’s recent success, Marketing Manager Pierre De Guzmen commented, “Several leaders across the Pharmaceutical Industry are surprised by how quickly has spread, especially when it was developed by such a small team. When they see what does, it’s not so astonishing. Our team has years of experience working with industry specific technology such as Veeva CRM, CLM and Vault, along with solutions from QuintileIMS and others. Some of our founders even contributed to the development of these solutions. In addition to this, we have practical experience on the business side of digital and brand management. Where most technology providers approach solutions as a means for increasing revenue, usually by copying existing technology and releasing it under a new name, every feature of the Platform was developed to provide simple and practical solutions to challenges that brand and digital project managers face every day. When you approach technology from that angle, it’s not difficult to find early adopters.”

About Entatio Inc. is a digital technology company based in Dallas, TX and Pleasanton, Ca. that focuses on Multichannel Marketing solutions for the Pharmaceutical, Medical Device and Biotech industries. Other platforms include and In addition to providing technical solutions, Entatio assists Life Sciences companies by providing a wide range of professional and managed services related to commercial and medical technology. These services are provided through the KMT Consulting wing of the enterprise (

Pierre De Guzmen
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