Writing instruments performed very well in 2015-2016, thanks to the growing popularity of adult colouring in the US.

PUNE, INDIA , December 20, 2016 /EINPresswire.com/ -- US Writing Instruments Market

Writing instruments performed very well in 2015-2016, thanks to the growing popularity of adult colouring in the US. Multiple colouring books hit the top of the bestseller lists during 2015. In today’s technological world, adult consumers are trying to escape from digital technology and revert to a youthful/childhood mindfulness. Since adult colouring tends to involve more complex and challenging colouring, adult consumers are looking to purchase higher-quality pencils and a wider variety of col...

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Writing Instrumentsin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Researcher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
Table 2 Sales of Writing Instruments by Category: Value 2011-2016
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
Table 5 Sales of Colouring by Type: % Value 2011-2016
Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Executive Summary
Personal Accessories Performs Positively in 2016
the Strong US Dollar Hurts Personal Accessories Sales To Foreign Shoppers
US Personal Accessories Is Highly Competitive
Internet Retailing Continues To Record the Fastest Growth
Personal Accessories Is Expected To Maintain Its Sales Growth
Key Trends and Developments
Lower Foreign Tourist Spending Hurts American Luxury Brand Sales
More Companies Enhance Their Corporate Social Responsibility Programmes
Internet Retailing Sees the Fastest Growth

Continued…..

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