FE International announced that email marketing automation platform Drip was acquired by Leadpages.

BOSTON, MASSACHUSETTS, UNITED STATES, July 19, 2016 /EINPresswire.com/ -- Recently, FE International announced that email marketing automation platform Drip was acquired by Leadpages. Drip's CEO says that it will be joining the lead generation and landing page platform team at their headquarters in Minneapolis this month. This is the first purchase for Leadpages, which will complement their marketing automation efforts.

Drip’s technology provides its small business customers with the ability to map out the customer journey and create email campaigns based on certain actions and engagement. The company prides itself as being different from its competitors because its user-friendly software is equipped with guidance, campaign blueprints and analytics.

Leadpages serves more than 40,000 businesses by helping them capture leads and drive sales. With the addition of Drip, Leadpages will be able to offer more businesses a top-performing lead nurturing and digital marketing automation platform. In June of this year, a Drip and Leadpages integration was launched, servicing customers on both platforms.

Rob Walling, CEO and Co-Founder of Drip commented on the acquisition, "My vision is to continue pushing forward on the path we've traveled for 3 years, but use the extensive resources of Leadpages to launch features faster, and make Drip a better product in a way we couldn't accomplish on our own."

Leadpages’ resources, size and industry reputation will enable Drip to improve performance, efficiency and growth.

On the acquisition process Walling said, “I’ve heard stories of founders trying to manage a large acquisition and I know the potential pitfalls of doing so. One of my first calls was to the team at FE International to ask for advice and bring them into the fold pretty much from day one.”

FE International acted as the primary advisor to Drip during this transaction.

About FE International, Inc.: FE International provides advisory services for mid-market SaaS, e-commerce and content businesses. The company has become the pre-eminent adviser and valuation thought-leader in the industry, completing over 400 acquisitions since 2010. For more information, see www.feinternational.com.
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Rebecca Bakken
FE International
(855) 483-3547
email us here

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