FDF responds to CAP consultation
13 May 2016
FDF responds to CAP consultation
The FDF has responded to the Committee of Advertising Practice (CAP)'s launch of a full public consultation on introducing new rules on the advertising to children of food and soft drink products in non-broadcast media, including online.
Tim Rycroft:
"Britain's food and drink brands have come together to support the further tightening of advertising codes based on current nutrient profiles, an example of voluntary industry action moving faster and further than regulation can.
"We support a change to the current code which would ensure that ads for foods and drinks high in fat, sugar and salt are not targeted at under-16s in any medium, including online. After all, we live in a digital age."
More information
Contact FDF press office for further information press.office@fdf.org.uk / 0207 420 7120
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