FDF response to Jamie Oliver documentary
28 August 2015
“We strongly share Jamie Oliver's commitment to improving public health and agree that change is needed. “While we haven't been privy to early screenings, reports suggest that the documentary over-simplifies the obesity challenge. The causes of obesity are far more wide-ranging than any single ingredient, food or drink. A narrow focus on single ingredients detracts from the clear and consistent information on nutrition, diets and healthy lifestyles that consumers want and need. “Leading health experts and UK Government support a comprehensive approach to tackling poor health, including balanced diets and physical exercise. “Additional taxes on foods or drinks, on top of the already enforced 20% VAT on most foods, would be regressive, ineffective and unworkable. "
Contact Anna Taylor, Communications Division, at: anna.taylor@fdf.org.uk, or 0207 420 7118.
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