Campbell to Launch More Than 200 New Products in Fiscal 2015 to Meet Evolving Consumer Preferences
Campbell Plans to Launch More Than 200 New Products in Fiscal 2015 (Photo: Business Wire)
During a presentation with investors, President and Chief Executive
Officer
Morrison said, “In the last three years, we’ve been taking decisive action to reshape our portfolio and revitalize our growth trajectory, and you will see more of it in the future. We’re proceeding with a clear strategy and a sense of purpose that are squarely focused on the successful response to dramatic shifts in the landscape for our business, and we are confident that our strategy is moving us in the right direction.”
Campbell plans to strengthen its core businesses beginning with U.S.
Simple Meals, which includes soup; revitalize its shelf-stable U.S.
Beverages business, led by the “V8” brand; deliver stronger growth at
To expand into faster-growing spaces, Campbell plans to drive
breakthrough innovation; build its position in packaged fresh foods;
expand in developing markets in
Highlights for the coming fiscal year include:
Innovation in Packaged Fresh, an
Expanding in the Faster-Growing Organic Category
To meet the growing demand for organic foods and to expand its offerings in the faster-growing premium soup segment, the company will introduce its first range of “Campbell’s” branded organic soups. “Campbell’s” Organic will launch in six delicious varieties, including favorites like Chicken Noodle, Tomato Basil, Chicken Tortilla and Garden Vegetable. These ready-to-serve soups will be packaged in contemporary cartons that help preserve their fresh taste and goodness. The soups build on Campbell’s current organic offerings, including “Swanson” broth, “Wolfgang Puck” soups and “Plum Organics” baby food.
Campbell will also expand its “Plum Organics” line of organic simple meals and snacks for infants, toddlers and children by launching 22 new products.
Leading the Veggie Craze with “V8”
Veggies are on-trend and here to stay. To respond to consumer interest
in juicing, Campbell will launch new on-trend vegetable juices under the
“V8” brand that will bring popular juicing flavors and combinations to
the center store. These new 100 percent juices include contemporary
varieties such as “V8” Carrot Mango, “V8” Healthy Greens, “V8”
Creating a Protein Platform for On-the-Go Nutrition
Consumers are increasingly looking for a balance of protein from both
plant and animal sources. To meet this demand, Campbell will introduce
“V8” Protein Shakes and Protein Bars that extend the brand beyond juice
and into the fast-growing
The products leverage the vegetable nutrition expertise of “V8” and deliver protein with great taste. The shakes will provide protein from a combination of dairy, soy, pea protein, brown rice and quinoa. The shakes and bars are made with vegetables and other ingredients, like carrot and sweet potato for added nutrition, and sweetened with ingredients like honey. They will also deliver fiber, vitamins and minerals. “V8” Protein Shakes will include varieties such as Chocolate, Vanilla and Chocolate Raspberry. “V8” Protein Bars will launch in Chocolate Peanut Butter, Chocolate Pomegranate and Oatmeal Raisin varieties.
Making Dinner Easy with Flavorful Cooking Products
To make it easy for people to create great-tasting meals at home, the
company will launch new “Campbell’s” Soups for Easy Cooking – four
aseptic soups in varieties such as Savory Portobello Mushroom and
Mexican-Style Tomato that will help consumers make delicious meals in
just 30 minutes. Campbell will also launch “Swanson Cream Starter” – a
base for popular homemade soups, such as
Behind the stove-top, the oven is the second-most used appliance to prepare dinner. For people who want the comfort of oven-baked dinners with little time, Campbell will expand its growing line of dinner sauces by launching “Campbell’s” Oven Sauces. These sauces are designed to create delicious meals with five minutes of prep time, three or less ingredients, and just 35 minutes of bake time. “Campbell’s” Oven Sauces will launch in four varieties, including Classic Roasted Chicken and Sweet Teriyaki Chicken.
Tapping Into Global Snacking Trends
“Arnott’s,” the leading brand of sweet biscuits in
A replay of the presentations to investors, along with accompanying slides, will be available at investor.campbellsoupcompany.com beginning a few hours after the completion of the event.
About
Campbell (NYSE: CPB) makes real food that matters for life’s moments,
from high-quality soups and simple meals to snacks and healthy
beverages. For generations, people have trusted Campbell to provide
authentic, flavorful and readily available foods and beverages that
connect them to each other, to warm memories and to what’s important
today. Led by its iconic “Campbell’s” brand, the company’s portfolio
includes “Pepperidge Farm,” “Goldfish,” “Bolthouse Farms,” “V8,”
“Swanson,” “Prego,” “Pace,” “Plum Organics,” “Arnott’s,” “Tim Tam,”
“Royal Dansk” and “Kjeldsens.” Founded in 1869, Campbell has a heritage
of giving back and acting as a good steward of the planet’s natural
resources. The company is a member of the
Cautionary Note Regarding Forward-looking Statements
This release contains “forward-looking statements” that reflect the
company’s current expectations about the impact of its future plans and
performance on sales, earnings and margins. These forward-looking
statements rely on a number of assumptions and estimates that could be
inaccurate and which are subject to risks and uncertainties. The factors
that could cause the company’s actual results to vary materially from
those anticipated or expressed in any forward-looking statement include
(1) the impact of strong competitive responses to the company’s efforts
to leverage its brand power in the market; (2) the impact of changes in
consumer demand for the company’s products; (3) the risks associated
with trade and consumer acceptance of the company’s initiatives; (4) the
company’s ability to realize projected cost savings and benefits; (5)
the company’s ability to manage changes to its business processes; (6)
the practices and increased significance of certain of the company’s key
trade customers; (7) the impact of fluctuations in the supply or costs
of energy and raw and packaging materials; (8) the impact of portfolio
changes; (9) the uncertainties of litigation; (10) the impact of changes
in currency exchange rates, tax rates, interest rates, debt and equity
markets, inflation rates, economic conditions and other external
factors; (11) the impact of unforeseen business disruptions in one or
more of the company’s markets due to political instability, civil
disobedience, armed hostilities, natural disasters or other calamities;
and (12) other factors described in the company’s most recent Form 10-K
and subsequent
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Source:
Campbell Soup Company Carla Burigatto (Media) (856) 342-3737 or Jennifer Driscoll (Analysts/Investors) (856) 342-6081