Gazprom Neft first among Russia's vertically integrated oil companies to launch corporate social programme website

Gazprom Neft has launched awebsite for its Hometowns social investment programme, consolidating all current information onsocial projects which the company isimplementing inthe regions where itoperates.

The Hometowns homepage (http://rodnyegoroda.ru/)

The ambitious Hometowns programme unites all ofthe social initiatives and projects ofthe Gazprom Neft Group inRussia’s regions. The programme aims todevelop the social and economic potential ofthese regions and introduce services tohelp raise the standard ofliving. Itincludes projects for urban development and developing sports infrastructure for children and adults, aswell asinitiatives aimed atsupporting education and public healthcare among native northern minorities, and preserving their cultural heritage.

The Omsk Region projects page (http://rodnyegoroda.ru/#/city/omskaya-oblast/)

The best international practices indeveloping corporate and social internet projects have been drawn upon inthe creation ofthe Hometowns website. The site’s creative concept centres around a3Dguide through the company’s “Hometowns”, providing intuitive navigation onmany levels onthe homepage and internal pages. Online resources present detailed information about the company’s approaches toimplementing acorporate social policy; with the help ofclear visual content they illustrate key social and charitable projects.

Example webpage, containing detailed information about aproject (http://rodnyegoroda.ru/#/project/yugorskaya-shakhmatnaya-akademiya/)

“The company implements extensive social projects inall ofthe regions where itoperates. This new online resource clearly demonstrates indetail the results ofGazprom Neft’s social investment, which in2013 alone totalled almost RUB 4billion. Webelieve that the Hometowns website will act not only asadatabase ofuptodate information onthe company’s social activities, but will also become acommunicative space and aneffective instrument for feedback, which will allow the needs ofthe regions’ inhabitants tobetaken into the fullest consideration when putting our social projects into action”, remarked Alexander Dybal, member ofthe Gazprom Neft management board.