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Crowdfunding: Can African Americans Overcome?

Crowdfunding Challenges Blacks To Do For Self

NEW YORK, NY, USA, March 3, 2014 / -- "Idea rich, capital poor, benevolence dependent—on the good faith efforts of others", is how one columnist at a prominent Black web-based publication accurately described the situation in which Black folks working to improve community life and circumstances often find themselves.

Cultural, a new Crowd Funding portal, intends to break the cycle of dependence with a site that will attempt to harness the economic and social power of Black folks that "recognize the power in the authenticity of our aesthetic, and in the ability to ascribe value to our goods, services and ideas", says the sites' promoter, Marlin Adams.

"Cultural is where Black folks with a world view can get support and encouragement for their projects that have as their goal, increasing the competitiveness of the Black world through knowledge, creativity and innovation, and control of the economy of our own existence.

"The Internet and the crowdfunding sites like Kickstarter and Indiegogo are providing the opportunity for self-starters , groups and individuals to take the initiative, to capitalize on their own talent to create, invent, innovate, discover and lead. Cultural is how like-minded people can direct and encourage our best and brightest to be creative and innovative on behalf of our community, addressing very specific needs and ambitions," says Adams.

The site is running a marketing campaign to register 50,000 "Green Light Activist". Once the signature level has been reached, Adams will crowd fund and source the building of the funding portal. 

"Our first order of business is to see how broad this niche is; the site is up and we want to register 50,000 activist as the first sign to each other that we are present, willing and able to create the world that we want to see."

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