FDF Scoops Award for Most Outstanding Production
25 March 2013
The Food and Drink Federation (FDF) campaign, Taste Success, has scooped the Silver Laurus award for the most outstanding production achieved with a budget or £15,000 or less at the IVCA Awards (International Visual Communications Association).
The awards, which took place at Grosvenor House Hotel, London, are recognised as the premier mark of excellence for effective business and public sector communications in video, interactive projects, business television and digital media.
"=""" href="http://www.tastesuccess.co.uk/">Taste Success – A Future in Food
is FDF's industry-led campaign to attract new talent to UK food and drink manufacturing. The campaign aspires to engage with young people via various channels including online, to bust the myths about food and drink manufacturing and raise awareness of the good career prospects that the industry has to offer.Terry Jones, FDF's Director of Communications said:
“We are delighted to have won the IVCA's Silver Laurus Award for Taste Success. This campaign breaks new ground for FDF and for it to have been recognised by the judges in this way is exceptional.
“To realise our vision, shared with Government, of 20% growth by 2020 we know that the food industry will require many more talented individuals with the right skills to join its ranks. The viral videos including the internet hit 'Chilli Baby' and interactive elements of Taste Success are encouraging young people to consider food and drink as a career of first choice and ultimately join Britain's largest manufacturing sector.”
Note to Editors:
- The Food and Drink Federation (FDF) is the voice of the food and drink manufacturing industry – the UK's largest manufacturing sector. For more information about FDF and the industry we represent.
- Further information regarding Taste Success can be found here
- The IVCA Awards involve expert judges. Each category is assessed by a panel drawn from across the visual communication industry, including IVCA members and client representatives, more information is available here
More information
For media enquiries, please contact:
Avni Raval or 020 7420 7131 Email: Avni.Raval@fdf.org.uk
Anna Taylor on 0207 420 7118 Email: anna.taylor@fdf.org.uk
