The Newsroom of Setú Personal Care

setupersonalcare Press Releases

  • Published on September 24, 2025 - 18:11 GMT

    Setú®: The New Face of Men’s Skincare in Time for Hispanic Heritage Month

    Latino-founded brand blends science with Latin American ingredients to bring culture, confidence, and representation to men’s grooming. AUSTIN, TX, UNITED STATES, September 24, 2025 /⁨EINPresswire.com⁩/ -- Latinos are rapidly shaping culture and commerce across the United States; yet, their representation in many consumer categories, including skincare, still lags behind. While the men’s grooming industry is booming, much of the marketplace remains generic, overlooking the rich cultural stories, heritage, …

    Distribution channels: Culture, Society & Lifestyle ...
  • Published on May 14, 2025 - 17:30 GMT

    Setú: Latin American Entrepreneur Siblings Reimagine Men’s Skincare Through Innovation and Cultural Identity

    Latino siblings launch Setú, a men’s skincare brand powered by science and Latin American ingredients to close the cultural gap in personal care. AUSTIN, TX, UNITED STATES, May 14, 2025 /⁨EINPresswire.com⁩/ -- Setú, a bold new men’s skincare brand, was launched by Venezuelan siblings Ricardo Aranda and Dr. Jennifer Aranda, who serve as the company’s Chief Executive Officer and Chief Technical Officer, respectively. Their purpose: to close the representation gap in men’s skincare by blending high- …

    Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...
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Ricardo Aranda
Setú Personal Care
+1 9712663627
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Setú Personal Care
5900 Balcones Drive
Austin, Texas, 78731
United States
+1 9712663627
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Setú is a modern men’s personal care brand that combines the power of science with the richness of Latin America’s natural ingredients. Rooted in authenticity and culture, Setú redefines skincare with expertly crafted formulations by a board-certified Latina dermatologist, celebrating the region’s vibrant heritage. With a mission to inspire men to embrace their roots, elevate their routines, and express their true selves, Setú is more than skincare—it’s a statement of identity and self-care.

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