SANTA FE, NM – The New Mexico Tourism Department (NMTD) is awarding $831,874 through the New Mexico Clean & Beautiful Program to a record 76 community partners for beautification and litter reduction initiatives for fiscal year 2027. Roughly 72% of …
SANTA FE — New Mexico’s flagship tourism marketing campaign delivered its highest return on investment since launching nearly 15 years ago, influencing $2.3 billion in visitor spending, according to an independent report. The findings, from Strategic …
SANTA FE — Visitor information centers operated by the New Mexico Tourism Department welcomed travelers from all 50 states and 108 countries in 2025. An estimated 337,498 travelers visited one of the Tourism Department’s four visitor information centers in …
SANTA FE — In a year of significant milestones, from the Route 66 centennial to America 250, the New Mexico Tourism Department has its own milestone to celebrate: the 10th anniversary of the New Mexico True Certified program. The New Mexico True Certified …
SANTA FE, NM – Destinations across New Mexico have been recognized by leading national travel and lifestyle media publications as the best places to visit in 2026, reinforcing the Land of Enchantment’s growing momentum as a premier global travel …
SANTA FE, NM – Out-of-state visitors to New Mexico for the Albuquerque International Balloon Fiesta gave the state high marks for safety and quality of service according to the results of the New Mexico Tourism Department’s annual Balloon Fiesta visitor …
SANTA FE — The New Mexico Tourism Department (NMTD) is doing its part to encourage residents and visitors to shop local this holiday season through the annual New Mexico True Certified holiday gift guide. The 2025 New Mexico True Certified holiday gift …
SANTA FE – America’s oldest state magazine, New Mexico Magazine continued a 102-year tradition of excellence at the 45th annual International Regional Media Association (IRMA) Awards, taking home 18 honors at the September 26 ceremony in Calgary in an …
SANTA FE, NM – In partnership with Rainbow Ryders Hot Air Balloon Ride Company, the New Mexico Tourism Department is deploying a brand-new hot air balloon at the 2025 Albuquerque International Balloon Fiesta to commemorate the Route 66 centennial set for …
SANTA FE — After nearly 10 years since its inception, the New Mexico True Certified program reached a major milestone earlier this month when it welcomed its 500th partner to the program. The New Mexico True Certified program was originally established in …
SANTA FE — The New Mexico Tourism Department (NMTD) announces the appointment of Shanna Sasser, Ed.D., as deputy cabinet secretary for the department. Sasser brings more than two decades of experience in public service, economic development, and strategic …
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