40 Marathons In 40 Days for Unprecedented Attempt to Run Circumference of Lake Michigan
40 Marathons in 40 Days - Around Lake Michigan
Runner, Steve Cannon, Attempts Unprecedented Feat to Raise Money for
Cancer Survivors, Beginning May 27 in Chicago
The Run to Cure Cancer will benefit the Lance Armstrong Foundation
/EINPresswire.com/ (Chicago, Ill., April 30, 2012) - In an attempt to become the first person to run the circumference of Lake Michigan, the world's sixth largest lake, Steve Cannon of Clive, Iowa, will embark from Chicago's Navy Pier at 9 a.m., Sunday, May 27 in what will amount to the equivalent of 40 marathons in 40 days, returning to the starting point on Thursday, July 5, a journey of 1,037 miles through four states. He has set a goal to raise $250,000 on behalf of the Lance Armstrong Foundation, which serves people affected by cancer and empowers them to take action against the world's leading cause of death.
"This run honors all those who have won, lost or continue to fight this terrible disease," Cannon said. "Twenty eight million people worldwide live with cancer and the Lance Armstrong Foundation plays a leading role in the fight against it. What strikes me the most is the work of the Lance Armstrong Foundation which provides free patient navigation services to survivors with financial, emotional and practical challenges that accompany the disease. That's why I'll be out there."
"On behalf of the team at the Lance Armstrong Foundation, we want to thank Steve for his generous support of our mission through such an ambitious endeavor - 40 marathons in 40 days," said Doug Ulman, Foundation president and CEO. "Steve's amazing stamina is exactly what's needed to defeat this disease - a relentless and unwavering dedication to supporting people affected by cancer everywhere."
From his starting point at Chicago's renowned Harry Caray's Tavern on the Navy Pier, Cannon's circuitous route will traverse four states. "From now through the end of the run, anyone can buy a mile or a day and every penny goes to the Lance Armstrong Foundation," Cannon said. (See links below to donate). "So far we have raised over $10,000 toward our $250,000 goal. We also hope to create a 'Forrest Gump' situation because everyone is invited to fall in and run with me for however long, anywhere at any time."
A social media manager and videographer will accompany Cannon on his odyssey 24/7 providing a constant flow of images and information via YouTube, Facebook and Twitter. "Cannonites," (supporters) will also be able to follow Steve's progress through GPS and speak with him live via cell phone.
An RV with supplies and support staff will follow Steve throughout the run. He points out that the vehicle will also function as his "NASCAR billboard" in that any corporate sponsor who steps up will have its company logo displayed prominently "all over the darn thing." Not only can a company sponsor as many days as it wants, it can also provide funds for fuel and maintenance.
In the early evening of Saturday, May 26th, Windy City residents and visitors are invited to gather at the Chicago Hilton (4 pm - 8 pm) where they can meet Steve Cannon and mingle with guests and supporters. On the morning of Sunday, May 27th all are invited to join Steve at Harry Caray's Tavern at 8 am on the Navy Pier. Participants can run a mile or a marathon that day to honor all those in the fight against cancer.
About the Lance Armstrong Foundation
The Lance Armstrong foundation serves people affected by cancer and empowers them to take action against the world's leading cause of death. With its iconic yellow LIVESTRONG wristband, the Foundation became a symbol of hope and inspiration to people throughout the world affected by cancer. Created in 1997 by cancer survivor and champion cyclist Lance Armstrong, the Foundation provides free patient navigation services to survivors with financial, emotional and practical challenges that accompany the disease. Known for its powerful brand - LIVESTRONG - the Foundation is also a leader in the global movement on behalf of 28 million people living with cancer today. Since its inception, the Foundation has raised nearly $500 million for the fight against cancer. For more information visit; http://livestrong.org/.
Buy A Mile
Every donation touches someone's life somewhere and no donation is too small (or too big!) You can OWN a mile of the run for $200 and receive a special edition, "I Own a Mile of The Run to Cure Cancer, 2012" T-Shirt. Visit, http://theruntocurecancer.com/buy-a-mile/ to donate.
Buy A Day
Each corporate sponsor who donates $5,240, which represents $200 for each of the 26.2 miles I will run each day, will be honored as the Sponsor of the Day and will receive special visibility, signage and media exposure. For details, visit: http://theruntocurecancer.com/buy-a-day/ NOTE: Corporate sponsorship can also take the form of in-kind donations of food/nutrition, beverages, gas, lodging, etc.
Current Sponsors
Drymax Running Socks, Scheels All Sports, KT Tape, SKLZ, Mikeshumway.com, Fitness Sports, Zoom Performance, Compass Chiropractic, Medimassager.com, Priority Health, Flex Power Performance Cream and Modern Legacy Productions.
About Steve Cannon
Born in Fort Dodge, Iowa, May 7, 1966, he ran his first 5k in 1996 and a first marathon two years later and has run 30-plus marathons since. Steve has competed in many 24-hour Adventure races. In 2009 he ran 11 Marathons in 11 days for a total of 300 miles across his home of Iowa. He identifies himself as a "cancer hater and adventure lover." Read more about him at http://theruntocurecancer.com/ and follow his progress on Facebook; http://www.facebook.com/ and Twitter; twitter@runcannonrun
Contact: Tom Tanno, tom@drymaxsports.com, 818-907-9950 / 818-515-8079, mobile. (Note: Route Map and Photo of Steve Cannon, available upon request.)
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Runner, Steve Cannon, Attempts Unprecedented Feat to Raise Money for
Cancer Survivors, Beginning May 27 in Chicago
The Run to Cure Cancer will benefit the Lance Armstrong Foundation
/EINPresswire.com/ (Chicago, Ill., April 30, 2012) - In an attempt to become the first person to run the circumference of Lake Michigan, the world's sixth largest lake, Steve Cannon of Clive, Iowa, will embark from Chicago's Navy Pier at 9 a.m., Sunday, May 27 in what will amount to the equivalent of 40 marathons in 40 days, returning to the starting point on Thursday, July 5, a journey of 1,037 miles through four states. He has set a goal to raise $250,000 on behalf of the Lance Armstrong Foundation, which serves people affected by cancer and empowers them to take action against the world's leading cause of death.
"This run honors all those who have won, lost or continue to fight this terrible disease," Cannon said. "Twenty eight million people worldwide live with cancer and the Lance Armstrong Foundation plays a leading role in the fight against it. What strikes me the most is the work of the Lance Armstrong Foundation which provides free patient navigation services to survivors with financial, emotional and practical challenges that accompany the disease. That's why I'll be out there."
"On behalf of the team at the Lance Armstrong Foundation, we want to thank Steve for his generous support of our mission through such an ambitious endeavor - 40 marathons in 40 days," said Doug Ulman, Foundation president and CEO. "Steve's amazing stamina is exactly what's needed to defeat this disease - a relentless and unwavering dedication to supporting people affected by cancer everywhere."
From his starting point at Chicago's renowned Harry Caray's Tavern on the Navy Pier, Cannon's circuitous route will traverse four states. "From now through the end of the run, anyone can buy a mile or a day and every penny goes to the Lance Armstrong Foundation," Cannon said. (See links below to donate). "So far we have raised over $10,000 toward our $250,000 goal. We also hope to create a 'Forrest Gump' situation because everyone is invited to fall in and run with me for however long, anywhere at any time."
A social media manager and videographer will accompany Cannon on his odyssey 24/7 providing a constant flow of images and information via YouTube, Facebook and Twitter. "Cannonites," (supporters) will also be able to follow Steve's progress through GPS and speak with him live via cell phone.
An RV with supplies and support staff will follow Steve throughout the run. He points out that the vehicle will also function as his "NASCAR billboard" in that any corporate sponsor who steps up will have its company logo displayed prominently "all over the darn thing." Not only can a company sponsor as many days as it wants, it can also provide funds for fuel and maintenance.
In the early evening of Saturday, May 26th, Windy City residents and visitors are invited to gather at the Chicago Hilton (4 pm - 8 pm) where they can meet Steve Cannon and mingle with guests and supporters. On the morning of Sunday, May 27th all are invited to join Steve at Harry Caray's Tavern at 8 am on the Navy Pier. Participants can run a mile or a marathon that day to honor all those in the fight against cancer.
About the Lance Armstrong Foundation
The Lance Armstrong foundation serves people affected by cancer and empowers them to take action against the world's leading cause of death. With its iconic yellow LIVESTRONG wristband, the Foundation became a symbol of hope and inspiration to people throughout the world affected by cancer. Created in 1997 by cancer survivor and champion cyclist Lance Armstrong, the Foundation provides free patient navigation services to survivors with financial, emotional and practical challenges that accompany the disease. Known for its powerful brand - LIVESTRONG - the Foundation is also a leader in the global movement on behalf of 28 million people living with cancer today. Since its inception, the Foundation has raised nearly $500 million for the fight against cancer. For more information visit; http://livestrong.org/.
Buy A Mile
Every donation touches someone's life somewhere and no donation is too small (or too big!) You can OWN a mile of the run for $200 and receive a special edition, "I Own a Mile of The Run to Cure Cancer, 2012" T-Shirt. Visit, http://theruntocurecancer.com/buy-a-mile/ to donate.
Buy A Day
Each corporate sponsor who donates $5,240, which represents $200 for each of the 26.2 miles I will run each day, will be honored as the Sponsor of the Day and will receive special visibility, signage and media exposure. For details, visit: http://theruntocurecancer.com/buy-a-day/ NOTE: Corporate sponsorship can also take the form of in-kind donations of food/nutrition, beverages, gas, lodging, etc.
Current Sponsors
Drymax Running Socks, Scheels All Sports, KT Tape, SKLZ, Mikeshumway.com, Fitness Sports, Zoom Performance, Compass Chiropractic, Medimassager.com, Priority Health, Flex Power Performance Cream and Modern Legacy Productions.
About Steve Cannon
Born in Fort Dodge, Iowa, May 7, 1966, he ran his first 5k in 1996 and a first marathon two years later and has run 30-plus marathons since. Steve has competed in many 24-hour Adventure races. In 2009 he ran 11 Marathons in 11 days for a total of 300 miles across his home of Iowa. He identifies himself as a "cancer hater and adventure lover." Read more about him at http://theruntocurecancer.com/ and follow his progress on Facebook; http://www.facebook.com/ and Twitter; twitter@runcannonrun
Contact: Tom Tanno, tom@drymaxsports.com, 818-907-9950 / 818-515-8079, mobile. (Note: Route Map and Photo of Steve Cannon, available upon request.)
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