The Consumer Brands Association championed transparency and affordability during the second annual National Consumer Transparency Week (June 8-12). Read on to learn about our efforts and the tools that empower consumers with the information they need to make the choices that are right for them and their families.

A Note from our CEO

As National Consumer Transparency Week comes to a close, I’ve been reflecting on the conversations we’ve had with policymakers and industry leaders about a topic that matters deeply to all of us: earning and maintaining consumer trust.

Transparency is not a week-long initiative for the consumer packaged goods (CPG) industry or Consumer Brands. It is a responsibility we uphold every day. Consumers deserve clear, accessible information about the food, beverage, household and personal care products they buy and the brands they welcome into their homes. Meeting that expectation requires ongoing commitment and a willingness to listen. Transparency initiatives such as FACTS UP FRONT® and SmartLabel® were born out of listening to what consumers want.

Just as importantly, consumers, no matter where they live, should have access to the same trusted information and safe, affordable products. That is why a uniform national standard for ingredient safety and transparency is so important. A consistent national framework helps ensure clarity for consumers, confidence in the marketplace and prevents an increase in grocery costs.

This week provided an opportunity to highlight the progress our industry has made and the innovations that are helping consumers make informed choices. It also reinforced that transparency is a journey, not a destination. As consumer expectations evolve and technology creates new opportunities to share information, our industry remains committed to providing the clarity and confidence consumers deserve.

I am grateful to everyone who participated in National Consumer Transparency Week and contributed to these important discussions. While the week may be ending, our commitment to transparency continues every day—in the products we make, the information we provide and the trust we work to earn.

Thank you for joining us in this effort.

Melissa Hockstad

President and CEO