New site offers enhanced content, eye-catching imagery and elevated user experience

CARLSBAD, CA, UNITED STATES, September 23, 2024 /EINPresswire.com/ -- Discovering everything consumers need to know about diamonds just got easier with GIA’s redesigned website dedicated to helping diamond buyers understand the 4Cs of Diamond Quality – Clarity, Cut, Color and Carat Weight. With a fresh and modern design, the 4Cs.GIA.edu site offers a wealth of free information, making it easier than ever to understand the intricacies of diamonds and gemstones to make informed purchase decisions.

“The GIA consumer-friendly website is as educational as it is engaging,” said GIA President and CEO Susan Jacques. “We aim to make the incredible world of gemstones approachable and understandable for everyone. Whether shopping for a special piece of jewelry, planning to get engaged or learning about gems, this site has detailed, expert-driven information.”

GIA is the trusted source for all diamond, gemstone and pearl knowledge. The Institute created the common language for how to evaluate and talk about diamonds – the famous 4Cs of Diamond Quality and the GIA International Diamond Grading System™ used throughout the world. The Institute also created the 7 Pearl Value Factors™.

The website serves as a valuable educational resource and a powerful tool during the diamond-buying journey. The content will expand to other gemstones in the near future. GIA invites consumers, retailers and diamond enthusiasts to explore 4Cs.GIA.edu and discover the depth of information, all from the experts at GIA. This site is one of the many ways that GIA continues its mission to uphold the highest standards of integrity, transparency, and education in the gem and jewelry industry to ensure consumer trust.

Nellie Barnett
Gemological Institute of America
nbarnett@gia.edu

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