IBERDROLA FOSTERS COMMITMENT TO SOCIAL AND DIGITAL MEDIA
- As part of its commitment to information transparency
- The company has profiles on Twitter, Flickr, YouTube and Slideshare
IBERDROLA has strengthened its commitment to social and digital media, with a view to promoting its on-line communication policy and encouraging information transparency. The company already has corporate channels on Twitter, Flickr, YouTube and Slideshare.
IBERDROLA's corporate channel on Twitter (https://twitter.com/iberdrola accounts @iberdrola in Spanish and @iberdrola_en in English) aims to provide interesting tweets with up-to-date information on various projects undertaken by the company, and real-time news about the group worldwide.
In fact, the company has already used this channel to broadcast its most recent General Shareholders' Meeting, the presentation of its quarterly results and some important conferences attended by the company's chairman, Ignacio Galán.
As well as on Twitter, IBERDROLA is also on Flickr (http://www.flickr.com/iberdrola, where it has several albums of photographs about the group, with a focus on clean energies, commitment to innovation, sustainable development and social responsibility.
The company also has an official channel on YouTube (http://www.youtube.com/iberdrola), where it broadcasts videos on the group's main activities, with a particular emphasis on training, social responsibility initiatives, innovation and renewables. The channel also follows IBERDROLA's Shareholders' Meetings.
The company also provides Slideshare users with presentations on the company (http://slideshare.net/iberdrola, aimed at various audiences and focusing on social projects, R&D&i and renewable energies, among other matters.
The above is in addition to the enhancements introduced on the IBERDROLA website, where media professionals now have a designated section designed to make their work easier, called "Multimedia Profesionales" (Multimedia Professionals) (http://multimediaprofesionales.iberdrola.es/).
In this section, journalists can access text (releases or reports), video (stock images for television, reports, etc.) and audio files. The "Multimedia Profesionales" (Multimedia Professionals) section registered a total of 47,000 hits in the month of September alone. IBERDROLA has long been committed to audiovisual information. It has a professional TV studio on its premises, including a control, editing and assembly room.
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