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Worldwide Shipments of Industrial Printers Were Lower in Q4 and the Full Year 2022, According to IDC Tracker

Worldwide shipments of industrial printers declined 11.6% year over year to 78,500 units in the fourth quarter of 2022 (4Q22), according to results from the International Data Corporation (IDC) Worldwide Quarterly Industrial Printer Tracker. Results for the full year 2022 were also down, with shipments declining 12.9% compared to 2021.

"The fourth quarter was soft and concluded a down year for the sector overall," said Tim Greene, research director, Hardcopy Solutions at IDC. "For much of the industrial printing market China is a key manufacturing center, so while the region is opening up now, for most of 2022 the market in China was slow and limited worldwide growth. 2022 is a prime example of how growth, driven by digital transformation, is not linear and can be disrupted by macro events."

Q4 2022 Highlights

  • Large format digital printer shipments declined 1.6% compared to the previous quarter (3Q22) and 11.7% year over year.
  • Direct-to-garment (DTG) printer shipments grew 4.7% sequentially and 8.4% year over year in 4Q22.
  • Direct-to-shape printer shipments saw a modest decline of 2.2% compared to Q3 2022 and 6.6% year over year.
  • Worldwide shipments in the industrial textile segment declined almost 15% sequentially and nearly 50% compared to the full year 2021.
  • Industrial digital label & packaging printer shipments declined 15.9% compared to Q3 2022 and 8.9% year over year.

Regional Analysis

  • Shipments in the Central & Eastern European and Western European markets were bright spots with double-digit shipment growth for both regions in Q4 2022.
  • China saw shipments decline 21% compared to Q3 2022.
  • The strongest growth was in the Middle East and Africa region, which saw shipment growth of 36% compared to Q3 2022.
  • 4Q22 shipments in North America (US + Canada) were down 6% compared to 3Q22.

Worldwide Industrial Printer Shipment Share, Shipment Value Share, and Sequential Growth by Product Category, Q4 2022

Product Category

4Q22 Share of Shipments

4Q22/3Q22 Shipment change

4Q22 Share of Shipment Value

4Q22/3Q22 Shipment Value Growth

Direct to Garment

2.3%

+4.7%

4.4%

+0.2%

Direct to Shape

1.4%

-3.2%

3.0%

+0.5%

Industrial Textile

0.5%

-14.9%

5.0%

-1%

Label & Packaging

0.4%

-15.9%

14.9%

-4.4%

Large Format

95.4%

-1.6%

72.8%

+0.3%

Total

100%

1.9%

100%

-0.5%

Source: IDC Worldwide Quarterly Industrial Printer Tracker, March 2022

2022 Highlights

  • Large format digital printer shipments declined 12.9% on a worldwide basis compared to 2021.
  • Direct-to-garment (DTG) printer shipments fell 6.8% year over year driven by slower shipments outside of North America.
  • Direct-to-shape printer shipments fell 5% compared to 2021 primarily on softness in China and Western Europe.
  • The industrial textile printer market, which is heavily influenced by the market in China, saw the steepest decline with shipments down 45% compared to 2021.
  • Industrial digital label & packaging printer shipments declined 5.4% year over year in 2022.

Regional Analysis

  • Shipments in the Central & Eastern European market were down 35% in 2022 as global vendors limited their activities in the region due to the war in the Ukraine.
  • Shipments in China declined by 46% for 2022 compared to 2021.
  • Shipments in North America (US + Canada) were effectively flat from 2021 to 2022.
  • Shipments in the Middle East and Africa regions grew 25% in 2022 compared to 2021.
  • Shipments in the Asia/Pacific region (excluding Japan and China) grew 10% year over year in 2022.

IDC's Worldwide Quarterly Industrial Printer Tracker provides total market size and vendor share for five major market categories: large format, label & packaging, direct to garment, industrial textile, and direct to shape. In addition to units, shipment value, and ASP, the Tracker also provides market results for each product category by ink type, media size, hardware class, or primary application across nine geographic regions and 90 countries.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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