Blue Raven’s CEO Steps Down and is Replaced by Reed Farnsworth
Reed Farnsworth is the new President of Blue Raven Solar.
“Blue Raven Solar has been the most rewarding professional endeavor of my life,” Peterson says. “I am proud of what we accomplished as a team and grateful for the opportunity to help so many homeowners across America go solar. With SunPower as our parent company, Blue Raven has never been better positioned to make an even larger contribution to the planet and to homeowners’ wallets.” Ben is stepping down to focus on family and pursue additional entrepreneurial ideas and interests.
Peterson will be replaced by Reed Farnsworth. For the past 4.5 years, Farnsworth has led sales and operations at Acima, most recently as Co-President and Chief Operating Officer. Reed has experience in both large and small organizations, first working at the Federal Reserve during the financial crisis of 2008 and later co-founding the first all-you-can-fly airlines, Surf Air and Beacon Air. He then became founder and CEO of EasyVerify and later joined Acima as COO. “I am thrilled to join such a talented team dedicated to making a positive difference in the word. Leading Blue Raven is the fulfillment of a longtime dream to finally take part in the renewable energy movement.”
Farnsworth holds a Bachelor’s degree in Business Management from Brigham Young University and a Master’s degree in Applied Economics from Johns Hopkins University. Farnsworth is also an adjunct professor at the University of Utah David Eccles School of Business.
About Blue Raven Solar
Blue Raven Solar was founded in 2014 and has rapidly expanded to 22 states as a top residential solar company. Blue Raven Solar was acquired by SunPower in October of 2021. The company’s mission is “to make homeowners’ lives better by reducing their energy bills, increasing reliance on clean and abundant renewable energy and providing a world-class customer experience through a reliable sales process and a speedy, high-quality installation.” Blue Raven Solar believes all homeowners should have equal opportunities to invest in simple, reliable, affordable, high-quality solar power.
Visit Blue Raven Solar at www.blueravensolar.com and follow us on Instagram, Facebook, LinkedIn, and Twitter.
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