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General - General Tire product application for iPhones and iPads available on iTunes

Fort Mill, SC – (March 16, 2011) – A new exciting General Tire application has been approved by Apple and released into the iTunes Store. The free comprehensive app gives General Tire customers quick access to an arsenal of product information and a database of pictures and videos.

With five separate functions — including Tire Descriptions, which feature sizing and pictures to help customers find the right tire for their passenger car, light truck, off-road or commercial vehicle; Dealer Locators with maps to assist customers in finding the most convenient location to purchase General Tires; Team GT Race Videos; a Photo Gallery and a News/Promotions section — this detailed app has it all. Off-road enthusiasts can watch the latest and greatest from Team GT and consumers can research the right General Tire for their car or truck with just the touch of their screen.

“The General Tire app is just one more way our customers can stay in touch with the General Tire brand,” said Travis Roffler, director of marketing, General Tire. “We took the most popular pages from generaltire.com and made them easily accessible to iPhone and iPad users.”

Check out the new General Tire app for free — log on to your personal iTunes account and search for “General Tire” in the iTunes Store.

For more than 90 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing, Chili Bowl, Pro-Pulling, Late- Model Dirt Series, Drag Boat Series, Boost Mobile FreestyleMx.com Tour, Spec Tire of Trophylite and Pro Truck. Team GT supports off-road and short course teams including BJ Baldwin, Carl Renezeder, Rick D. Johnson, Jerry Zaiden/Jason Campbell, Jason/Rich Voss, Scott Steinberger, Ed “Clyde” Stout, Marc Burnett, Kent Kroeker, Mikey Childress, Carey Hart, Josh Merrell, Jeremy “Twitch” Stenberg, Robby Woods and Jeff “Ox” Kargola.

General Tire is part of Continental Tire the Americas, LLC. (www.generaltire.com). CTA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. With sales of approximately €20 billion in 2009 Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 134,500 in 46 countries.

 

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