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Reactify’s The Block L.A. Closes NFT L.A. Week with Vortex of Web3 Tech, Holograms & Art

The legendary John Lautner-designed James Goldstein Mansion was the backdrop to showcase leading-edge technology from Proto hologram, Advanced Wearables and; Dan Fleyshman, Ali Sabat, J Cole and Tyga among attendees.

Los Angeles, CA, April 09, 2022 (GLOBE NEWSWIRE) -- The Block L.A. became the premier launchpad for leading-edge Web3 technology and art, as it hosted the perfect closing event to NFT L.A. week at the legendary James Goldstein Mansion. The event was created and produced by Reactify, the visionary collective firm specializing in premium launches and experiences, which turned the night into a vortex of Web3 experts, investors, celebrities and artists making multi-million dollar connections.

The night featured speaker panels, the culinary creations by Chef Jorge’s JB Experiences (an art and food visual exhibition) and first hand experience with some cutting edge technology, and digital art installations by Outland Art and an NFT gallery build-out by Reactify partners, World of Light. Three-time Grammy Award and two-time World Music Awards nominee DJ Paul Oakenfold closed out the night with a classic house music set brought by Animal Concerts. Dan Fleyshman, the youngest founder of a publicly listed company and an NFT community thought leader, was the host and moderator. Drops included a collaboration between artist Tran$parent and Steve Aoki.

Baron Davis, Jalen James, Michael Terpin, Jeremy Gardner, Eric Schwertzel and James Goldstein himself attended along with hip hop stars-turned-Metaverse players, Tory Lanez, Mario, J.Cole and Tyga.  

"We were confident in the success The Block event was going to have, but we were blown away with the positive reception by industry leaders and networking that took place. This is truly the beginning of a breakthrough in the NFT and Web3 space,” says Samah Addin, CEO of Reactify.

One of the top innovations of the night, Proto, continued its rise as the most powerful tool to showcase Web3 art and experiences. The L.A. startup, fresh off major wins at SXSW and CES, brought its Proto Epic hologram device to the event, sponsored by Beleve Vision. The unit featured important NFT work by Ali Sabet and Kinda Hibrawi.

"The Proto is truly a visionary display," said Sabet, the Iranian-American artist and renown creator of Tokyo Punks, Pixopop, Uglie Kitties and Healing Codes,. "It's truly exciting to see my work in the Proto."

Hibrawi, one of the leading new women in the NFT space whose important work with refugees and preserving Syrian culture has been recognized by the United Nations, NBC Nightly News and more, said, "The best presentation of digital art I've seen all week was in the Proto. I am so proud."

Proto, formerly known as Portl, which is also known for beaming executives, athletes and artists all over the world for live interactive experiences, is capable of displaying NFTs as volumetric holograms and third party app Hideaway was installed to transform the Proto device into an interactive touchscreen NFT gallery. Proto has been in use by Christies at both its Art + Tech Summit and its recent Friendsies by FriendsWithYou auction in collaboration with OpenSea. The Proto Epic has also been used to display holograms in partnership with BitBasel, DeadMau5, SuperRare, ArtRepublic, amfAR, the Haas Brothers, Nicole Buffett, NFT NYC, NBA champion Danny Green, and more.

"What's better than showing off your hologram technology on the tennis court of the house where The Big Lebowski was filmed? We were thrilled to be able to showcase some of the most exciting NFT work at Reactify’s ‘The Block L.A.’ to cap off the amazing week at NFTLA," said Proto Inventor and CEO David Nussbaum. "Thank you to Reactify and Beleve Vision for making this happen. And to the amazing NFT artists, Ali Sabet and Kinda Hibrawi and other NFT artists for trusting us to give your work a new level of impact."

Other highlights included: THE 1st One Stop Shop DEFI Wallet, known as "The Unhackable Wallet;" Advanced Wearables Inc. exhibited the first ever Wear-to-Earn platform with their wireless AWI Powersuit using electro muscle stimulation technology and a fitness tracker designed to help people take control of their health; and, whose CEO Charles Nader has been dubbed a "Latin American unicorn" by Forbes, presented their new epidemiological analytics based telemedicine service optimized for blockchain and crypto. The complete list of sponsors that participated in this flagship NFT event include, Animal Concerts, Beleve Vision, Proto,, Outland Art, Hot Drops, Bitcoin Latinum, Metacrest, Defi Market Swap, TMON and Dented Feels.

Getty photos of the event available here.

Continued photos of the event.

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About Proto

Proto Inc., founded as PORTL in 2018, is the maker of hologram devices and the software and cloud services to support holoportation. Founded by inventor and CEO David Nussbaum, its award-winning products are now in use all over the world, beaming executives, tech and science experts, and sports and music celebrities to events, displaying NFTs and other objects, and becoming a vital new tool for education, retail, marketing, and the hospitality industry. The Tim Draper-backed startup was recently honored at the CES Innovation Awards in three catrgories, won the top SXSW Innovation Award for "Connecting People", and was named to Fast Company's Most Innovative Companies list. Proto's headquarters are in Los Angeles and it has satellite and distributor showrooms in New York, San Francisco, Las Vegas, and Columbus, Ohio. Proto seeks to bring people together across every kind of divide. Follow us on Twitter and Instagram. For more information go to


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Molly Lavik and Ali Sabet with the Proto at Reactify's The Block L.A. event

Proto's Molly Lavik (wearing Tim Draper's famous tie) with top NFT artist Ali Sabet as he showcases his work in a Proto Epic at Reactify's The Block L.A. event, April 2022. Proto showcased top NFTs at the event thanks to sponsor Beleve Vision.
Proto Hologram w/Kinda Hibrawi and her NFT artwork.

NFT artist Kinda Hibrawi shows her work in a Proto Epic at the Reactify Party for the closing night of NFT L.A.