There were 1,993 press releases posted in the last 24 hours and 348,897 in the last 365 days.

When Racing Is in Your DNA

The challenging spirit of racing is fundamental to Honda's DNA, and it influences every facet of the company's activity. It fans the flames of passion across every level of Honda, and it's been that way since the very beginning of the Honda Motor Company. The same attention to detail that stands on display in the Team Honda CRF450Rs can be found in everything we do. The words "good enough" are not part of the Honda vocabulary on the racetrack, on the engineer's drawing board or on the assembly line.

Beginning with the company's earliest years, company founder Soichiro Honda insisted that his engineers prove the company's capabilities by testing their creations in the crucible of competition. In 1959, Honda brought his young company to the prestigious Isle of Man TT, and two years later Honda Motor Company captured its first World Grand Prix win, a victory that forever altered the global racing landscape.

Racing in the U.S. has been equally prolific. Honda has earned more than 100 national titles in motorcycle roadracing, motocross and off-road competition, the most recent being Trey Canard's 2010 AMA 250 Motocross Championship. Highlights over the years of American Honda's commitment to racing include winning its first-ever AMA 250 National Motocross Championship in 1973, 59 AMA Motocross and Supercross titles, 30 roadracing championships in AMA SuperBike, SuperSport, Formula Xtreme and Formula One, five AMA Flat Track rings and a record-setting 21 SCORE Baja 1000 victories - including the 14th consecutive win in 2010.

Name the motorcycle racing discipline, and you'll find a collection of Honda championship trophies.

Honda's drive to conquer new engineering challenges - whether on the racetrack or in the production of consumer products - continues to forge the soul of the Honda Motor Company. Racing inspires new heights of creativity at Honda, encouraging an unceasing search for new designs. This long-standing and deep-seated passion for racing excellence continues to power Honda to create the dreams of today, dreams that will appear as the innovations of tomorrow.