- Technical Market Commentary -

November 18, 2010 (FinancialWire) (By Frank Kollar) (Go to http://www.financialwire.net/?s=cmmtry for all recent commentaries.) — Shares of Dell, Inc. (NASDAQ: DELL) have reached strong resistance in October and pulled back. Now that decline is testing important support.

Dell is approaching the 50% retracement support level of $13.14 for the entire August-to-October rally. If that level is broken, it would likely result in a decline to at least $12.73, which would set-up a test of critical support at $12.73.

If the $12.73 level is decisively broken, it would put the entire previous rally in jeopardy, forecasting a potential decline down to $11.50 per share.

Dell is a technology company that offers a broad range of product categories, including desktop PCs, software and peripherals, servers and networking, and storage. But they are coming under increasing competition by low-price competitors.

The FirstAlert(tm) “Money Index” is an indicator of the depth of market direction or indirection. While not always including the same stocks, the combined NYSE, AMEX and NASDAQ 25 most actives and combined NYSE, AMEX and NASDAQ greatest percentage losers and greatest percentage winners (weighted against pure monetary loss/gain) indicate the direction in which the mass of money is flowing, as well as the general focus of the market. Go to http://www.financialwire.net/2010/11/18/prcnt-wnnr-rsrch-12/ for today’s NYSE-AMEX-NASDAQ summary.

The FirstAlert(tm) Morning Digest lists economics calendar events, earnings announcements, financial community conferences, company presentations and more. Go to http://www.financialwire.net/2010/11/18/fa-am-digest-31/ for today’s The FirstAlert(tm) Morning Digest summary.

(Go to http://www.financialwire.net/2010/05/01/about-kollar/ for more about Mr. Kollar, and go to http://www.financialwire.net/?s=kllrfby for more of Kollar’s commentaries.)

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