Appointment expands Text 100 relationships in other APAC markets

Hong Kong, 11/18/2010 — Hong Kong, 18th November 2010 — Text 100 Hong Kong has announced its appointment as the public relations agency for Symantec’s consumer business (NASDAQ: SYMC) effective immediately. Text 100 now supports Norton from Symantec in several markets across APAC including Singapore, Australia and Malaysia.

“We are delighted to extend our successful partnership in Asia with T100 to Hong Kong,” said Sumrita Chander, Group Manager, Consumer Public Relations, Asia Pacific and Japan, Symantec. “As we continue to educate consumers about digital dangers and enable them to “deny” cybercrime, we are looking forward to Text 100 supporting the Norton brand with a highly creative, yet locally relevant, PR program across Asia.”

Effective immediately, Text 100 will manage the public relations brief for Symantec’s consumer business unit in Hong Kong. Symantec’s Norton products protect consumers from cybercrime with technologies like antivirus, anti-spyware and phishing protection – while also being light on system resources. The company also provides services such as online backup, PC tuneup, and family online safety.

“We’re thrilled to be able to leverage our expertise in digital communications to help Symantec build broader awareness and thought leadership on security-related issues that impact consumers,” said Erica Pompen, Vice President and Asia Pacific Digital Lifestyle Practice Lead, Text 100. ”By expanding the Symantec relationship with Text 100 to Hong Kong, we’ll be able to draw on the extensive knowledge other teams in our network have built up through several years of working with Symantec to create the right mix of regional efficiencies and successful local market execution.”