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Communications & Media: Rentrak Partners With Barrington

November 14, 2010 (FinancialWire) (Go to http://www.financialwire.net/?s=ftrdnwswnd for all of today’s featured news.) — Rentrak Corp. (NASDAQ: RENT), a firm that provides multi-screen media measurement to the advertising, television and entertainment industries, has inked multi-year StationView Essentials contract with Barrington Broadcasting for NBC-affiliate, WPBN, and ABC-affiliate, WGTU, in Traverse City, Michigan.

In the deal, Barrington Broadcasting will introduce Rentrak ratings to their diary market stations in order to demonstrate geographic strengths for each station in a market by having ratings and viewing information on every program and newscast every day of the week.

Oregon-based Rentrak offers measurement technologies across platforms including box office, multi-screen television and home video.

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