October 27, 2010 (FinancialWire) (http://www.financialwire.net/) — Charm Communications, Inc. (NASDAQ: CHRM), an advertising agency in China, said that it has renewed its exclusive agency agreement with Tianjin Satellite TV for advertising rights throughout 2011.

Charm and Tianjin Satellite TV have also announced a new long term strategic joint venture to produce live event content and reality shows which will be aired on Tianjin Satellite TV, with advertising revenues from these shows being shared by both parties.

The company said it expects the joint venture to begin generating advertising revenue from these shows in 2011.

Under the terms of the advertising rights contract, Charm has exclusive rights over all hard advertising time and branded content sponsorship opportunities on Tianjin Satellite TV until the end of 2011.

This will be the third year of operations with Tianjin Satellite TV for Charm. China-based Charm Communications operates its business under three brands: Charm Advertising, Charm Interactive, and Shangxing Media.

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