Sep 21, 2010 (PRN): Mobile media company BuzzCity today launches the beta version of JAMsked (m.jamsked.com ) a free mobile internet directory of live music events. It provides a complete listing of the latest concerts, tours and one-off performances by bands and musicians.

BuzzCity has created JAMsked knowing that it will appeal to consumers, advertisers as well as recording artists:

- Music has long established opportunities for brands to create identity by associating with the right type of “sounds” and artists. As advertising clutter, technology and social changes make it harder to reach consumers, music continues to be a way for brands to connect with them.

- Recording artists are exploring alternate monetization (e.g. ringback tones etc) promotional and distribution models via mobile handsets. As recording artists, particularly independents, rely on live performance for the majority of their income, sharing tour info via a mobile channel is a natural step.

The launch of JAMsked continues to support BuzzCity's strategy of encouraging the development of mobile content, which can then be syndicated to independent and carrier sites so they can build their audience base. As the content is developed, audience size grows, which in turn attracts more advertisers.

KF Lai, CEO of BuzzCity said, “We know that music is a global language and a content-type that works well on mobile. As trendsetting music fans continue to grow on mobiles, these ‘tribes’ can be of real value to brands and advertisers. We think that JAMsked will be a valuable and popular addition to BuzzCity’s stable of services.”

JAMsked will offer global listings, however the beta launch is taking a phased approach starting with a focus on Indonesia and Philippines.

Partners can sign-up and submit their listings via our online content management system at http://jamsked.buzzcity.com/signin . JAMsked can also integrate with feeds from partner sites for faster, automated updates.

About BuzzCity

BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity’s own mobile media properties. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes.

Additional information can be found at http://www.buzzcity.com.

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