August 24, 2010 (MMD Newswire) -- Genomics made great progress since 2003, with DNA sequences costs dropping from $300 million to $1,000 today. Soon, gene sequencing will be commonplace, but understanding all this data remains incomplete. Only with environmental and phenotype data - by which we mean all our physical traits, personality, among other factors - can the promise of the genome revolution be realized.

Traitwise, Inc. is launching its newest version today, on www.traitwise.com, in part to address the missing piece. Traitwise has built the technology to create the most comprehensive Health 2.0 database of human traits ever conceived. We are crowd-sourcing both the answering and creation of questions related to human health, using a web-based interface that is both easy-to-use and engaging. Participants learn about themselves and have the opportunity to share their health experiences in a safe and private way.

This release of Traitwise is dedicated to our uncle, John "Jay" Jennison III, who died in July from abdominal cancer. Jay was a passionate family man. The proud father of three children, two daughters and a son who's wedding he missed by only two weeks. Jay's story is all too familiar; cancer attacked without warning. Jay lost his battle with abdominal cancer in less than a year. Traitwise believes that we have to learn from stories like Jay's. When people who care about human health and the health of their loved ones get involved, we can find the answers that can save lives. Answering a few health related questions per day on www.traitwise.com can make all the difference.

Traitwise was developed by a group of Austin, Texas health advocates and scientists, who each have a story of a friend or family member that has or is still suffering from a health condition. The Traitwise phenotype research is ultimately the only way to find personalized treatment options, and to potentially find cures to the diseases that continue to devastate lives. With everyone's help, Traitwise can fulfill the objectives of personalized medicine and the genome revolution.

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