September 7, 2010 (FinancialWire) (Go to http://www.financialwire.net/?s=ftrdnwswnd for all of today’s featured news.) — DivX, Inc. (NASDAQ: DIVX), a digital media firm, said it has inked a deal with Turkey-based Arçelik A. a TV manufacturer, for Arcelik to distribute DivX Plus HD Certified digital TVs (DTVs) in Europe.

DivX Plus HD Certification is the premium level of certification available from DivX, optimized for consumer electronics products and supports the playback of content created with DivX software.

DivX Plus software allows users to create and playback H.264 video in an .mkv file container.

Under the terms of the partnership, Arçelik’s new Arçelik, Beko and Grundig-branded DivX Plus HD Certified TVs will be available this fall in 5,000 stores in Turkey and 500 other exclusive stores in 20 countries worldwide. The TVs will power the playback of DivX Plus HD video using the MKV container, enabling consumers to enjoy videos at HD resolutions up to 1080p in the DivX format using the TV's USB slot.

Arçelik A. engages in the production, marketing and after sales services of consumer durables and consumer electronics. The firm has 11 production plants in Turkey, Romania, Russia and China, sales and marketing organization in 18 countries and 10 brands.

California-based DivX creates, distributes and licenses digital video technologies enabling PC, the television and mobile devices.

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