Entertainment Industry: Union Square, Main Events Ink Deal
July 16, 2010 (FinancialWire) (Go to http://www.financialwire.net/?s=ftrdnwswnd for all of today’s featured news.) — Union Square Licensing, Inc., a wholly owned subsidiary of USSE Corp., (OTC: UCRP), said it has been selected by New Jersey Sports Productions, Inc. to be the exclusive worldwide licensing agency for their brand, Main Events, a boxing promotional firm in its 32nd year in the boxing business.
Main Events has promoted championship boxing fights, including the 1981 "Showdown" between Sugar Ray Leonard and Thomas Hearns, the Lennox Lewis-Mike Tyson world heavyweight championship in 2002, and the trilogy of fights between Arturo Gatti and Mickey Ward, among others.
Under the deal, Union Square will be charged with seeking out licensees for a variety of categories, including apparel, accessories, home furnishings, video games/interactive, digital media, publishing, toys, collectibles and posters.
New York-based USSE and its subsidiaries, Union Square and Union Square Licensing, provide strategic and creative marketing and sales solutions.
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