July 8, 2010 (FinancialWire) (Go to http://www.financialwire.net/?s=ftrdnwswnd for all of today’s featured news.) — DivX, Inc. (NASDAQ: DIVX), a digital media company, and Hisense Electric Co., Ltd., a TV maker in China, said that Hisense has selected DivX Plus HD technology to be integrated in its new line of its digital TVs. According to DivX, the TVs will enable the playback of DivX Plus HD video using the MKV container, enabling consumers to enjoy videos at HD resolutions up to 1080p in the DivX®format using the TV's USB slot.

Hisense laid claim to being the number one LCD TV brand in China for seven consecutive years, with a share of the LED TV market in China of more than 30% as of May 7, 2010. The company’s products are also exported to more than 130 countries and regions throughout the world.

DivX Plus HD Certification is the premium level of certification available from DivX, and is optimized for consumer electronics products and supports the playback of all content created with DivX software.

California-based DivX is a digital media company that enables consumers to enjoy a high-quality video experience across various kinds of devices. DivX creates, distributes and licenses digital video technologies that span the "three screens" comprising today's consumer media environment—the PC, the television and mobile devices.

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