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Retail: Destination Maternity Expands Macy's Relationship

July 7, 2010 (FinancialWire) — Destination Maternity Corp. (NASDAQ: DEST), a maternity apparel retailer, and retailer Macy's Inc. (NYSE: M) have expanded a maternity apparel leased department relationship that has been in effect for nearly 20 years.  

With the expansion, Destination Maternity products will be available at more than 615 Macy's department stores throughout the United States by the end of February 2011.  Currently Destination Maternity operates leased departments in 113 Macy's locations in the United States, typically carrying a mix of Motherhood Maternity and A Pea in the Pod branded merchandise.  

Under the expanded deal, Destination Maternity produced merchandise will be the exclusive maternity and nursing apparel offered in Macy's locations.

Destination Maternity leased departments within Macy's typically carry a combination of Motherhood Maternity branded merchandise and A Pea in the Pod branded merchandise and, consistent with My Macy's localization approach, product assortments will be tailored to each store location.

After giving effect to the Macy's expansion, Pennsylvania-based Destination Maternity produced apparel will be available in more than 3,200 locations in the United States and Canada, including around 700 company-operated stores, around 1,500 leased department locations, and more than 1,000 licensed locations.  

Macy's, Inc., with corporate offices in Cincinnati and New York, is a retailer that posted fiscal 2009 sales of $23.5 billion. The company operates about 850 department stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's and Bloomingdale's.

The company also operates macys.com and bloomingdales.com. Prior to June 1, 2007, Macy's, Inc. was known as Federated Department Stores, Inc.

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