Food & Beverage: Hain Celestial Buys Sensible Portions
June 16, 2010 (FinancialWire) — The Hain Celestial Group, Inc. (NASDAQ: HAIN), a natural and organic products company, s id it has acquired theassets and business of World Gourmet Marketing, L.L.C., including its Sensible Portions brand of Garden Veggie Straws, Pita Bites and other snack products.
Sensible Portions' products are sold in the club, mass and supermarket channels. The transaction is expected to be accretive to Hain Celestial's earnings during the first quarter of its fiscal year 2011.
World Gourmet co-founder Jason Cohen will serve as president of Hain Celestial's Club Division, reporting to John Carroll, CEO of Hain Celestial United States. In this capacity, Cohen will be responsible for sales of all Hain Celestial brands into the club channel. World Gourmet co-founder Jerry Bello will serve as VP for Snacks and Corporate Innovation, reporting to Cohen.
In this capacity Bello will lead the development and innovation of snack foods with new concepts for various Hain Celestial brands from the Sensible Portions Lancaster, Pennsylvania facility.
Terms of the acquisition, which closed June 15, were not disclosed.
New York-based Hain Celestial is a natural and organic products company in North America and Europe.
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