June 10, 2010 (FinancialWire) (Go to http://www.financialwire.net/?s=ftrdnwswnd for all of today’s featured news.) — Secure Path Technology Inc. (OTCBB: SPHT), a data services firm for the media and entertainment industry, said it has inked a multi-year ISAN7 code registration agreement with CBS (NYSE: CBS). In addition to the code registration agreement, Secure Path also provides CBS with its proprietary MediaDNS metadata services platform to manage the ISAN registration process. ISAN is the ISO (International Standards Organization) standard for identifying audiovisual works, including film, television, online and mobile content across all formats and platforms. Secure Path provides standards-based audiovisual asset registration and data management solutions in North America. The company is the primary ISAN Registration Agency for the International Standard Audiovisual Number in North America and the global ISAN License Agency providing commercial access to the ISAN database.

Secure Path's MediaDNS technology provides a service to the entertainment industry that streamlines content ID registration and the management of data across the digital media landscape.

The company said that CBS will save an estimated 40% from standard ISAN registration pricing under the deal.

MediaDNS enables content creators to register their content with ISAN, as well as transform it into different formats across multiple distribution channels. MediaDNS also enables content distributors to ingest metadata from multiple sources and in various formats, and transform that data in order to meet the distributors’ format requirements.

California-based Secure Path Technology provides asset registration and data management solutions across the digital media supply chain. The company is one of 18 worldwide ISAN Registration Agencies and the exclusive global ISAN License Agency, and the only standards-based content identification and metadata services company serving the audiovisual industry in North America.

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