Using a ten year study into companies' talent management and succession planning, AM Azure Consulting is offering a three minute 'predictive survey' that helps organisations forecast whether they'll be thriving or flopping by 2020.

PRESS DISPENSARY - Tuesday, May 25, 2010 - AM Azure Consulting (http://www.amazureconsulting.com ), a specialist in talent management and succession planning, is using the results of a ten year study to create a predictive survey that helps organisations glance in a 'crystal ball' and forecast their future. Taking just three minutes to complete the 15 questions, the 'AM Azure Predictive Survey' shows companies whether they'll be thriving and surviving in 2020, or will be joining the ranks of the flops and failures.

Back in 1989, AM Azure Consulting ran a comprehensive survey of talent management and succession planning practices, identifying the range of different strategies and tactics organisations were deploying to build capable leadership continuity. A decade later, it revisited the respondents to check which had disappeared, which had survived and how the decade had panned out.

Business psychologist, Andrew Munro, who coordinated the research programme, says: "Organisations succeed and fail for a variety of reasons. The competitive reality of 'creative destruction' dictates that organisations which fail to respond to shifting customer expectations or adapt to new technologies will fall by the wayside. And, despite the array of prescriptions provided by the 'success industry' of consultancy firms, business schools and think-tanks, only two factors have emerged as key dynamics behind organisational success: strategic choice and superb execution."

He adds: "Strategic choice is the knowledge to make difficult decisions in the face of complexity and uncertainty, so an organisation can reposition to compete successfully in the marketplace. Superb execution means marshalling resources to direct time and energy towards wherever they matter most, with the flexibility to alter course when things change.

"If achieving business success is tough, maintaining it is even tougher. Statistics on long-term organisational success suggests that only around 10% of companies will achieve sustained growth. AM Azure Consulting's own research indicates that proactive succession planning and talent management are key to optimising the chances of survival and success. Enlightened succession management won't compensate for a flawed business strategy. However, poor practice will undermine a solid business model."

AM Azure Consulting has distilled its original 1989 survey into the 15 questions in the current 'AM Azure Predictive Survey' - and these 15 questions are the most effective at differentiating survival and success rates.

Andrew Munro concludes: "For those who complete our Predictive Survey, the results won't provide a definitive forecast of organisational destiny. What they will provide is the start of a debate about the opportunities and risks organisations face, and the role proactive succession management can play in defying the odds."

To complete the survey, simply register an interest at www.amazureconsulting.com . Free documents in talent management can also be downloaded from the AM Azure website.

Notes for editors

AM Azure Consulting Ltd is based in Moreton-in-Marsh, Gloucestershire. The company works with a range of organisations to design and implement programmes, practices and extensive online resource for talent management, succession planning and leadership development.

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