May 5, 2010 (FinancialWire) — BroadVision, Inc. (NASDAQ: BVSN), a global provider of online commerce and business social networking solutions, said that it is welcoming Giovanni Rodriguez as chief marketing officer to lead the company's global marketing initiatives.

Rodriguez is an author and public speaker on organizational leadership and marketing. He has advised and consulted for numerous B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business, as well as leading consumer brands such as General Mills (NYSE: GIS), Unilever, Best Buy (NYSE: BBY), and the Automobile Association of America. He is a graduate of Princeton University.

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