April 14, 2010 (FinancialWire) — Lyris, Inc. (OTCBB: LYRI), an online marketing firm, said it has raised an aggregate of $6 million through a private placement of its common stock to two existing shareholders.

Lyris said it sold 18,181,818 shares at $0.33 per share, and intends to use the proceeds of the financing to reduce existing indebtedness and to fund its expansion plans.

California-based Lyris is an online marketing solution provider that integrates email marketing with online marketing channels.

The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social and mobile channels, enhanced by embedded deliverability and Web analytics.

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