April 2, 2010 (FinancialWire) — ActionView International, Inc. (OTC: AVEW) and its wholly owned MatchFights LLC subsidiary said the weigh-in for the April 3, 2010 World Championship Full Contact event will be held on April 2, 2010 at A Bar Named Sue at 3928 South Highland Drive in Salt Lake City, Utah. The WCFC event will be held the following evening at 7: 00 pm local time at The Rail Event Center in Salt Lake City.

MatchFights delivers the most exciting brand of full contact fighting under its World Championship Full Contact banner. MatchFights' events are broadcast live to a worldwide audience over the Internet, and revenue is derived from pay-per-view buys.

Doors open for the weigh-in at 6: 00 pm local time, and the public weigh-in event is scheduled to begin at 7: 00 pm local time. In addition to the fighters on the WCFC card, attendees at the weigh-in are expected to include ActionView director and 3-time world boxing champion Tony "The Tiger" Lopez. The card consists of two main event bouts and six main cards fights, with fighters that range from flyweight to light heavyweight classifications.

"We encourage anyone who is in the Salt Lake City area and who are either attending the WCFC event or subscribed to watch via the Internet to also attend the weigh-in on Friday night," said Johnny Riche, head of LBH Productions, which is producing the event. "This will be a unique opportunity to see the fighters and experience the excitement and energy that the WCFC is expected to generate."

There are two main event fights on the April 3rd fight card, one matching Jordan "They Call Me Mr." Smith, who appeared as a contestant on Season 11 of "The Ultimate Fighter," fighting against "The Slim Shady of MMA," Nick Rossborough, who has also appeared on the "The Ultimate Fighter" show, in a middleweight contest. The other main event match-up will pit Steve "Razor" Sharp, with a professional record of 25 wins and 10 losses, against Dave Castillo, who has a professional record of 7 wins and only 1 loss, in a lightweight bout.

On the main card, Sean "The Real OC" O'Connell, with a professional record of 7 wins and 3 losses, will fight Dwight Parker, who has a professional record of 7 wins and 2 losses, at a catch weight of 195 pounds. At a catch weight of 180 pounds, "Mad" Mike Arrant (6 wins and 7 losses) will fight Casey Barnum (3 wins and 5 losses). Scotty Casey (8 wins and 1 loss) is matched up with Ty Hamblin (8 wins and 8 losses) at a catch weight of 160 pounds. In the lightweight division, Eddie "The Plague" Pelczynski (13 wins and 6 losses) will square off against Lucas Montoya (2 wins and 2 losses), and Jamie "Boogie" Anton (5 wins and 6 losses) will fight John Walser (6 wins and 3 losses). Flyweight Trevor Mellen (5 wins and 1 loss) will fight Jai "The Tazmanian Devil" Santos (4 wins and 1 loss).

Fans can sign up for the pay-per-view broadcast at www.WCFC.com, and tickets to attend the live show can be purchased through a link at www.WCFC.com, through all Smith's Tix locations (www.smithstix.com), at The Rail Event Center box office, or by phone at 888-310-4620. Based on early ticket sales and interest level, the company is currently expecting the live event to be a sell-out.

Registration for the pay-per-view broadcast is currently available at www.WCFC.com, and the first 1,000 people who create a WCFC community profile at the site will be able to watch the event free of charge. The pay-per-view broadcast is $14.95 for non-WCFC members and $9.95 for WCFC members who are not among the first 1,000 to sign up. Creating a WCFC profile is free and is a great way to access the latest in MMA news, video and blogs while networking with fighters, promoters and other fans.

WCFC is building its own unique brand of MMA events, pioneering new technology to capitalize on the enormity of the Internet and its 1.7 billion users. WCFC's strategy is to accomplish its goals by advancing the visibility and versatility of its website at www.WCFC.com, where visitors can register and create profiles, interact with other members, post blogs, upload and share videos and pictures, join specialized groups, check the event calendar to find the latest in upcoming events on various media, and more. WCFC has integrated a Facebook Connect feature into its website, leveraging Facebook's 100 million user base. By clicking the Facebook Connect button the WCFC website, users can link their WCFC and Facebook profiles so that activities on the WCFC website are mirrored on their Facebook walls and on the WCFC Facebook fan page at www.facebook.com/worldcfc, which has attracted over 3,000 fans in the short time since its introduction. Fans have enjoyed being the first to receive fight news as it breaks through the notification feature built into the site that aggregates news stories from around the world and posts the link to WCFC users' Twitter or Facebook pages. The viral marketing potential of this approach projects to substantially accelerate WCFC membership growth, thereby increasing the potential pay-per-view audience from which WCFC expects to derive its primary revenue. MatchFights also plans to broadcast non-WCFC MMA events from local venues across the nation on a PPV basis, vastly expanding the choices for WCFC members and MMA fans and opening new global opportunities for revenue.

ActionView International (www.actionviewint.com), its wholly owned MatchFights, LLC subsidiary and the World Championship Full Contact brand deliver live, pay-per-view events, including no-holds-barred, full contact fights, in an interactive venue over the Internet to a global audience.

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