March 22, 2010 (FinancialWire) — Retailer Syms Corp. (NASDAQ: SYMS) has appointed Joel Feigenbaum as Chief Integration officer. He will head up the company’s Filene's Basement division, and bring co-branded Syms and Filene's Basement stores to the market.

The brands were joined under the same corporate umbrella last year following Syms' acquisition of the Filene's Basement business.

In his new role, Feigenbaum will report to chairman and chief executive officer Marcy Syms, and will split his time between Filene's Basement headquarters in Burlington, Massachusetts and Syms corporate headquarters in Secaucus, New Jersey.

Feigenbaum previously served as president of Reader's Digest's Books Are Fun, a display marketer of books and gifts. Prior to Reader's Digest, he was chief operating officer of babygear.com and president and COO of Century 21 Stores. He began his career at Zayre's and Target Stores.

New Jersey-based Syms has 30 stores within 13 states.

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