February 12, 2010 (FinancialWire) — Geeknet, Inc. (NASDAQ: LNUX) has named Robert A. Bowman to the company’s board of directors, effective February 8.

Bowman currently serves as president and chief executive officer of Major League Baseball Advanced Media LP, the interactive media company of Major League Baseball. MLBAM operates the official League site, MLB.com, as well as each of the 30 individual team sites.

He joined MLBAM from Outpost.com, a global Internet retailer of consumer technology products, where he served as president and chief executive officer from October 1999 to November 2000.

Bowman has been an investor in more than a dozen Internet start-up companies and is the creator of howtoguru.com, a sports instructional site, and icontact.com, a private, e-commerce site that proactively offers live customer service representatives to shoppers over the Internet.

California-based Geeknet owns the SourceForge, Slashdot, ThinkGeek, Ohloh, and freshmeat trademarks in the United States and other countries.

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