February 9, 2010 (FinancialWire) — Gaiam, Inc. (NASDAQ: GAIA), a producer of lifestyle media and fitness accessories, said it has inked a multi-year licensing agreement with Reebok to launch a new line of Reebok DVDs, fitness accessories, and workout kits.

The Reebok branded fitness DVDs are scheduled to launch in March 2010, with accessories following in summer and fall of 2010.

Massachusetts-based Reebok International is a worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.

Colorado-based Gaiam is a lifestyle media company with a retail distribution network and over 11,000 store in stores. The company is focused on the fitness and wellness market.

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