A new study reveals that laser eye surgery patients are nowadays less concerned about price and more about the laser used during their treatment and their surgeon's credentials.

PRESS DISPENSARY - Thursday, Feb 04, 2010 - Laser eye surgery patients are becoming less focused on price and more interested in equipping themselves with detailed information about the laser used during their treatment and the credentials of their surgeon, a new study shows.

Recent research from laser eye surgery specialists Optimax reveals that visits to its website's Laser Comparison page have multiplied since the feature was introduced in January 2010 because of an increased interest in the final result and greater general awareness about the procedure.

Encouraged by consumer advice to make their choice of laser provider based on careful research rather than the 'bargain' prices sometimes used in advertising, consumers are now taking more time to differentiate between the laser systems used at the various clinics, and are more likely to question a laser clinic's record of successful treatments.

The laser providers' comparison table considers factors such as the regularity of servicing and frequency of laser upgrades, along with the medical background of the doctors operating them. It also shows typical success rates for the three main laser systems used in most UK laser eye surgery clinics, based on independent studies of results from each. http://www.optimax.co.uk/laser_comparison.aspx

"Patients choosing a laser eye surgery clinic should look for the latest available technology, and check the qualifications and experience of their surgeon," says Dr Malcolm Samuel, Medical Director at Optimax. "The majority of Optimax surgeons are fellows of the Royal College of Ophthalmology, all of whom are highly experienced laser specialists. Our laser technology is constantly reviewed and updated."

Use of the internet is also believed to be a major factor in the emergence of 'clued up' laser eye surgery candidates, who make their booking having already done extensive online research regarding their options and are familiar with the medical terms involved.

Notes for editors

Founded in 1991, Optimax is a laser eye treatment specialist with 23 clinics nationwide.

It is the only specialist UK laser eye surgery clinic chain, with expertise gained from around 300,000 treatments. Its recent GBP GBP 5m investment in the latest technology means that more people than ever are achieving 20:20 vision.

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